In the beginning, getting a "you've got mail" message was
exciting. But today, we are all bombarded with email
messages that the excitement of receiving an email has lost
its luster. And to make matters worse, most email messages
aren't worth getting excited over in the first place.
Part of the problem is Internet Marketers don't realize how
important the transition from visitor to subscriber is.
And as a result, they don't respect the subscriber. Just
think about it, you've changed your visitor from someone
looking for information to someone asking for information.
This is an important step in the trust process between
marketer and potential customer.
The fact is, to build a responsive list of opt-in
subscribers you need people to trust you, and trust you
quickly. The faster they trust you, the less likely they
will hit the unsubscribe link and disappear forever. So,
gaining your subscribers trust should be priority number
one.
Here are 3 things to avoid to keep your subscriber from
hitting the unsubscribe link...
Interpreting An Opt-In Subscription As A Free Pass For
Endless Marketing
A person subscribes to your list because there is something
in it for them. Maybe you offer an eCourse, or a free
report. But the point is, they want something bad enough
to share with you their name and email address. So, give
them what they want. Deliver the goods. Make good on your
promises! Don't think this gives you the right to bombard
them with offers in the hopes they'll eventually buy
something. Most won't, and most will become disappointed
and unsubscribe. So, make good on your promise and then
market to your list responsibly.
Marketing Every Product Under The Sun To Your Opt-In List
As I started earlier, people join your list because there
is something in it for them. Normally, they have a problem
and believe subscribing to your list will either provide
the solution or bring them one step closer to the solution.
Here is your opportunity to prove your worth and provide
the CORRECT solution to their problem. Don't offer them
one solution one minute and then 20 different solutions
afterwards. You'll lose their trust as someone who can
truly help them, and hit the unsubscribe link.
Creating A One Size Fits All List For Multiple Topics
If you have the capability to build a list by having an
Autoresponder service, you probably have the capability to
have unlimited lists. So, don't try to group everything
into one list. Break your topic into sub-list so you are
always providing the specific information your subscribers
want. If you have on list that talks about a lot of
different topic, as soon as the topic of the emails doesn't
interest them, they're likely to unsubscribe.
Remember, your visitor trusted you enough to share with you
their name and email address. This was a leap of faith on
their part. They believe you have answers to their
questions and solutions to their problems. So, now, the
ball is in your court. You must respect your opt-in
subscriber and nurture their trust. If you do this
correctly, you'll be rewarded with a responsive opt-in
list, more affiliate commissions, more sales and more money
in the bank. If you do this wrong... "click", you're gone.
----------------------------------------------------
Edward Lomax has put together a Free eCourse entitled, "21
Ways To Rake In More Cash From Any Size Opt-In List". To
take your free course and start making the money you
deserve from your list, visit:
http://www.listmarketingcourse.com
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