There are certainly a few different ways to launch a new
product. Some people have a solid strategy - others do not.
This article looks at two simple ideas you can easily use
for your next product launch.
Many of the secrets of successful behind-the-screen
strategically timed marketing releases are not well known.
The best product launches always have hidden elements. For
example the well known example of John Reese:
- John Reese banked one million dollars in one day.
Just how did he do this? He used several specific
techniques to launch his product. One of the most critical
techniques was using a checklist to implement each strategy
one-by-one as the pre-launch rolled out. So using a
checklist is important.
Secondly, his entire campaign ran on high octane WORDS.
Social proof words and powerful testimonial
words.Convincing words that drove a million dollars to his
merchant account in one day.
What are Social Proof words?
Social proof words are, in simple terms, follow the leader
words. Words that trigger a suggested result in a specific
community of people: i.e. hobbyist, investors, etc. Words
that confirm knowledge and understanding of the community.
According to The "Social Proof" technique made popular by
Jeff Walker, creator of Product Launch Formula, "This One
'Hidden' Psychological Trigger Can Send Your Sales Through
The Roof ... Ignoring It Could Be The Costliest Mistake Of
Your Life."
Social Proof Words instil confidence. They create a comfort
zone. They say, "If they (like-minded people) bought it,
then I should buy it, too!" They inspire the response,
"Yes, include me in your advance notice so I can BUY it as
soon as it is available. I want to the first on the block
to own it."
They also say, "They understand me. They know my needs.
They make me feel important." When this occurs, they push
the BUY NOW button.
What are Powerful Testimonial words?
Plain and simple, they are confirming words. Words that
shout TRUTH. The ultimate proof is what other people say
about your product - that they used it and it worked. Not
just "Great Product" words, but words with depth, with
meaning - This is what it does. This is how I used it. This
is the result I received; believable words confirming the
VALUE of your product.
Use testimonials to project confidence in your product.
And, whenever possible, use quotes from an expert, or
better yet, a celebrity endorsement. Words, the correct
words used in the correct sequence, create a successful
product launch. They direct traffic to your website and
inspire the consumer to press the BUY NOW button.
So in summary, you need a checklist for your next product
launch. That checklist should include social proof words
that your audience associate with.
Your launch should also contain testimonials from people to
prove how effective your product really is. The testimonial
will remind your audience what the product does.
Follow the checklist and use social proof in your next
product launch and watch your sales reach new heights!
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Discover the other successful product launch strategies for
wildly profitable product launches:
http://www.ProductLaunchFormulaReview.com
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