So you would like your site to rank higher in the search
engines. Below are some tips to help you achieve your goal.
1. Before building your website decide on which keywords
you want the site to rank high for. Keywords are words or
phrases that people type into search engines to find
websites. Your keywords need to be related to your product
or service so that you get targeted traffic ( There is no
point in having "buy flowers online" as a keyword if you
sell "houses") Your keywords should also have as many
people searching for the keyword and as fewer websites
competing for the high rankings. I would not get overly
worried about this. There are several tools out there to
help (Just google "Keyword Effectiveness") but I would
concentrate more on the relevance of your keywords.
2. Once you have decided on your keywords you can start to
build your site. The look of the site needs to be good to
convert visitors into customers but will not help with
getting a higher ranking. I would concentrate on getting a
high-ranking site and then worry about the look and feel of
the site later. (There is no point in having a site that
looks wonderful if nobody can find it and it therefore has
no visitors). Remember when you start to build your site
that what the search engines are looking for is content.
The content you have also needs to be rich with your
keywords.
3. A very common mistake people make is the links between
pages on their own site. The links need to be "spider
friendly" i.e. a spider needs to be able to follow them
easily. A graphic button with a rollover effect using an
active X control might make the site look wonderful but a
spider will be able to follow a text link far easier. This
is important, as unless the spider can follow the links
only your Index page is likely to be included in the search
engine.
4. There are certain important elements of your site that
can be added after the site is built. Title Tag - H1 Header
Tag - Keywords - Meta Description. All of these should
include your most important keywords and phrases. Your Meta
Description should be a short paragraph about your site
including your keywords and phrases in the text. It should
also encourage people to take a look at your site.
5. Alt Image Tags - These are tags that you attach to an
image so that when the mouse hovers over an image the text
is displayed. So any images on your site should have Alt
Image Tags that are rich with your keywords and phrases.
6. Links - One of the ways that a search engine decides
which pages are to be located at the top of the rankings or
be a higher ranking page is that it looks at the links that
are pointing towards the site. It is not just the number of
links but also the relevancy of the links and the type of
links that point to the site. Also the type of site that is
linking to your site is important. In other words a text
link from a high-ranking site that uses your keywords in
the link is a far more important link that a picture link
without keywords from a low ranking site. - So you want to
have as many relevant links from high-ranking sites as you
can. There are several ways to achieve this and the more
links that you have the more important the search engines
will believe your site to be and therefore the higher your
site will be ranked in the search engines. The search
engines are working on the presumption that if you have
lots of high ranking sites that want to have a link to your
site then your site must have some valuable content
otherwise they would not want to link to it and potentially
send their visitors onto another site.
7. You can also help to keep your site high in the rankings
by adding new content to your site and updating the pages
as the search engines are looking for current content. Not
a site that has been built and just left.
Once you have built your site and got some links to it you
will need to tell the search engines about it (This is
called submitting your site). You can manually submit your
site to the search engines but there are several good
programmes you can buy to do this for you. Just do your
homework before you decide which one to use. ( I use
addwebb but its quite expensive)
If this all seems a lot of hard work to get your site
ranked - It is! - But if you use the tips above then you
will be on the right track. Remember if it were easy
everybody would be doing it!
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