Design Your Site For Success

Design Your Site For Success
Don't make the mistake of hacking together a sloppy site.
Good site design is easy and will allow you amazing
flexibility to test and implement future ideas and
strategies.

What is good design?

It's got nothing to do with fancy graphics, flash
animations or dedicated web servers. Good site design for
ecommerce involves just 2 things:

1. Focus on the most wanted response for conversion (i.e.,
what you want customers to do when they arrive at your
site. This could be subscribing to a newsletter or making a
purchase).

2. Make your site easy to update so you can rapidly
implement and test new conversion ideas.

The problem with ecommerce websites is that too many
entrepreneurs think that fancy sites with flashy graphics
and impressive presentations will work.

They rarely do. When it comes to creating sites that sell,
designers are often your worst enemy. Here's what you need
to know before designing your site. Ecommerce websites need
to be focused on getting customers to respond in a specific
way.

This is called the most wanted response or MWR. The MWR on
a landing page may be to get the customer to subscribe or
make a purchase.

The MWR on a signup confirmation page would be to have the
customer download a free product or to forward your free
gift to a friend. The most important thing to realize is
that each page must focus on ONE most wanted response.

You must identify the optimal conversion path and lead your
customer down this path. For example, your main page may
not be designed to sell your product but to sell the
customer on downloading a free 30 day trial. At the end of
the 30 days, the customer then gets an email offer
attempting to bring her back to the site to purchase the
full version.

Once back on the site, the customer sees compelling copy
explaining why she needs to upgrade from a demo to the full
featured product. The conversion path of this site is as
follows:

1.Customer provides email address and downloads free
software.
2.Email sent to customer after 30 days to bring her back to
site.
3.Customer reads site copy to sell her on making the full
purchase. On a site like the one above, the conversion path
is well defined. Each page is designed to get the customer
to accomplish a specific action.

An example of a bad site is one which offers the customer
multiple options and multiple paths. This almost always
reduces conversion rates.

Keep every page on your site focused on generating a single
action from the customer.

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Bjorn Brands is a successfull enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how he
can help you do the same at http://www.moneyacces.com