With 20 years marketing to consumers, I have literally
worked with thousands of products, been associated to
successful brands and to those not so successful. I have
made online, offline, and over the line mistakes, but in
this article I will keep you from making as many of them.
If you get paid to market or advertise for others, you
can't afford not to read this.
Thousands of people get this wrong. They apply advertising
systems that have been in place for decades, to e commerce
advertising and Internet marketing, regardless of what they
know is right for today or what will provide the end result
of e commerce. We all know that the Internet is changing,
always changing, and the search engines and consumers
depend on that. They want things to change. How can an
Internet marketer depend on the same concepts to entice
consumers to websites and build brands and website traffic
through keyword listings, banner advertising, email
marketing, and paid advertising on Google Adwords, or
Yahoo? The somewhat creative might brush the surface of
search engine optimization ( SEO ) or create mulitple links
to begin selling products on Ebay, participate in blogs,
build keyword lists, and redirect domain names. Most
Internet marketers make plans to direct market products
online, but end up creating brand campaigns for e commerce
without realizing the effects of brand campaigns on the
direct market.
Listen to this closely. This is where most marketers fall
short. What are the main ingredients that make you
successful, not only in the online marketing industry, but
in life? Are they intelligence, devotion, passion, and
maybe for you...beauty? Those always help. Do you believe
that if you are a true marketer, your best assets are your
heart and your ears?
For the success of the Internet advertising & marketing
business, or anything that depends on consumer behavior,
advertisers and marketers must begin to listen to
consumers. That sounds simple and it should be an easy
concept to grasp, especially for a marketing professional.
Time and time again, top marketers, advertisers, and
ecommerce professionals make the mistake of ignoring the
consumer. About 10 years ago, I held the position of EVP
Marketing for a custom e commerce development and Internet
advertising firm, with about 450 employees and 5 offices in
the US. I spent most days in meetings with new
entrepreneurs, looking to build ecommerce businesses online
and market those ecommerce companies to consumer and
business to business markets. If you were in the business
at that point in time, you know that the company was in the
right place at the right time. During that time, Yahoo
purchased Broadcast.com, then promptly made many of my
friends and marketing associates enough money to buy
anything they had ever dreamed of, during their short
20-something lives. We were successful, but we all did one
thing wrong. Some of us have chosen to learn from that
mistake and some of us have not. What mistake? We did not
listen to our consumer, whether that consumer was the
ecommerce companies, or the ultimate consumer at the end of
the online purchase. We did not hear them and we did not
follow our hearts. We followed advertising systems and
practices that have been in place for decades.
The difference between some of us and other online
marketers, is that we have learned from our mistakes and
applied enough of them to make enough money to sit around
writing articles like this one. In the following link, I
will show you how to make more money than most advertising
professionals make in a lifetime of working to market for
other people. It took me 20 years to figure it out. You
will regret it if you do not take the time to grasp this
concept. Read on. You can not afford not to.
Listen to your heart, go with your gut, and always listen
to and learn from others, especally the customer. This
simple concept will radically change your approach to
online marketing.
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http://www.GuaranteedWebTraffic.info has a wealth of
information that you need you to know. Grasp this simple
process and you will gain so much from it.
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