Landing Page Tips That Work

Landing Page Tips That Work
Landing pages also known as "squeeze pages" or "capture
pages", can help you build your mailing list. The goal of
the capture page is to get visitors to subsribe into your
system. It does this by placing all of your subscribers
into your auto responder. Not only do you do the work just
once, your traffic driving efforts can be focused into one
simple marketing method.

You should never put any links on your landing page other
than the opt-in form. You don't want your visitors to
click away from your page while they are still looking.
Again, your goal is to have them opt-in first and foremost.

Landing pages must be well organized and though out. When
writing your page, treat it as if you are writing a sales
letter. While you are not necessarily making a hard sale or
trying to get someone to buy your product upfront, being
able to entice your visitor to give their details to you is
just as important as selling. In fact you are selling them
on opting into your system.

Offer a free item in exchange for your visitor's email
address. I highly recommend this method of building your
mailing list. You can offer a special report or a sample of
your paid product to your visitor in exchange for their
details such as name and email address and phone number.

If you are offering a free item, hammer on the benefits of
the free offering as being something more than a mere
subscription to your newsletter or an ordinary piece of
software. You should focus most of the attention of the
letter on encouraging your prospective visitor to download
your free offer. Later, you gently remind your prospect
that he or she has nothing to pay. You just merely want
them to subscribe to your newsletter in exchange for the
free offering.

The most important point you want to remember is that you
in effect are trying to establish yourself as an expert in
your field and build trust.

Don't make the mistake of asking for too little
information. If your offer is truly worth something, ask
for their name, e-mail address and phone number. Most
people resist offering their phone number. If you are
offering something of great value however, you should
expect to get it. If not, you will get more opt-ins if you
simply ask for first name and e-mail address.

It has often been quoted that a marketer's list is his
fortune. That is absolutely true! Do everything that you
can to convert every visitor to your site into a
subscriber. Every bit more effective you are at converting
visitors into opt-ins lowers your overall cost per lead.
So it is beneficial and wise to test several versions of
your capture page by making slight changes and seeing what
the results might be.

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