Last week I read an article about the myths of search
engine ranking. The very experienced writer stated that
your domain name does not help with ranking. To a point she
is correct, however there are other things to consider when
using a broad statement like this.
Lets look at one of the ways you can build links to your
site, being article marketing. Effective article marketing
can bring many links, and traffic if done the right way.
The articles are from 400 to 600 words and each have there
own resource box and link back the writers site.
The articles are then submitted to many article directory
sites that accept articles from thousands of authors. The
best known site being ezinearticles.com. The articles are
then made available to others provided they are kept in
tact and with the link back to your site. Effectively this
is like newspaper syndication and allows your article to be
used in many different places, allow your site to get
credit. Now this means that your article, while submitted
to a few sites, can start appearing on many others.
Also add in RSS which allows blogs to display your
articles, pulling them directly from the article sites,
then you can see how articles can spread quickly.
Now many of these sites accept articles only in text format
and this is when the domain name becomes important.
In a recent project I got a site from zero to in the top 50
out of 66 million, just using this method. The site name
had the main keywords right in the domain name.
Now some say there are no good domains left to do this. All
you need to do is think outside the box a little, by adding
words to your prime keyword. For example the site I had
been working on was CompleteHomeOrganizing.com prime
keyword is home organizing and the site is set up as a blog.
The site is only 90 days old and has just begun to gather
email addresses and first names. I always recommend you get
the traffic to take action when they get to your site
others wise what use is the traffic.
So always keep in mind that your domain does have some
effect in ranking as people will also link to you in the
simplest quickest way, which is by copying and pasting your
URL.
Article Writing is a very effective and low cost way of
getting a site at zero up and running quickly. Some people
think they cant write however that is a matter of guidence.
----------------------------------------------------
Paul Easton is a self confessed online marketing nut - who
helps from an "in the trenches, doing it" point of view.
Search engines and linking for long term traffic a
speciality. Get a Plan for free web Traffic here:
http://www.SEOTrainingLive.com/
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