The most common niche blogging roadblock is also
unfortunately, the very first thing that has to be decided
upon when developing a blog. Every blog requires a topic,
theme or niche and until you find or choose yours', you'll
have nothing to write about and nothing to offer your blog
visitors.
How Do I Choose a Niche?
Some Internet marketers subscribe to the "passion theory";
choosing a niche based on passions(s). While others believe
it's better to find a need in the marketplace and develop a
niche to fill it.
I can tell you from personal experience, I've done niche
blogging both ways. In my particular case, they both proved
productive and profitable, yet still, I know in which
direction I will go from here on in.
Let's see if this makes sense for you by first asking
yourself these 3 questions:
1. If I commercialize my passion(s), will I continue to
enjoy them in the same way I do today?
2. Will I still enjoy my passion(s) if I'm "working" with
them 8 or more hours a day?
3. And if my passion becomes my work, what will I do on my
"off-time"?
PASSION THEORY
You see, from personal experience, when I chose to create a
niche around my passion, everything about my passion became
work related. My passion became a business and I had to
think too much about "other people" and what they wanted to
know and learn and buy relative to my passion.
Ultimately, my passion became my job and during my free
time the last thing I wanted to do was anything relative to
my passion.
MARKET DEMAND
When I chose a niche based on market demand, and kept my
passions out of the equation, I had a life. I focused on my
niche during working hours, then I had my passions to enjoy
and relax with during off-hours.
Generally, our passions are our hobbies. Our hobbies are
things we do to relax and immerse ourselves in something we
thoroughly enjoy. It's our downtime, away from work and the
chaos of our lives; our sanctuary.
When you start to monetize and market your passions, they
tend to lose their tranquil effect and before long there is
no distinction between what we do for work and what we do
for fun. You know the old saying...."all work and no
play....".
When you choose a niche based on business reasons, and you
go to your computer to start your business day, it's all
business. It's the part of your day where you are focused
on providing products or services in exchange for financial
compensation, and that's that. Of course you do so with
integrity and compassion for your customers, but at the end
of the day, you can leave the work and "go home" to your
life and your passions.
It sounds very black and white. And for most folks it will
be. But there's also a gray area to consider.
PROFESSIONAL PASSION
A passion for providing something of value to others that
can only be offered in the business world. A passion that
provides a service to others that you have the skills,
experience and knowledge to provide, and you enjoy doing
so. A professional "calling", if you will.
Such an example would be my professional passion for
training. Teaching people and sharing knowledge with others
about topics I know and love. Creating training manuals and
implementing training programs and executing training
courses is something I have loved doing since I was a young
child when I use to "teach" my younger brother everything
under the sun, much to his dismay!
So for me, choosing a niche based on my passion for
training, and considering my personal areas of knowledge
and experience, eliminated the niche blogging roadblock
that you may very well be facing right now.
I hope "my take" has offered you some helpful "food for
thought" and will make your own personal niche blogging
decisions easier.
----------------------------------------------------
If you find yourself still unclear on how best to choose
your niche, I highly recommend the "Niche Checklist" audio
at
http://easyblogsrus.com/niche-blogging/a-personal-niche-blog
ging-experience/ . It's a short, but informative checklist
of things to consider when selecting a niche.
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