What All Internet Marketers Must Have

What All Internet Marketers Must Have
The one thing internet marketers must have no matter what
they are promoting is a capture page. Capture page is also
known as gateway page or squeeze page. The purpose of
having a capture page is to get your prospects' name and
email address so you can follow-up with them for a period
of time.

When a prospect visits a web site, rarely would anyone buy
anything or join your opportunity on the first visit. You
must have a capture page that is interesting and intriguing
enough that your visitors will leave their name and email
address. One internet millionaire advised that building a
prospect list is the lifeline of a business and that the
money is in the list. Yet another internet marketing mentor
advised that to be successful, you must follow-up.

Important advice: For the novice internet marketer,
building an effective capture page an important basic in
internet marketing. The technology and resources are
available so that you won't need to learn html coding to
produce a professional-looking capture page with good copy
to start building your prospect list. If you joined an
opportunity and you don't have your own capture page, you
need create one as soon as you finish reading this article.

REPLICATED CAPTURE PAGES vs. UNIQUE CAPTURE PAGES: From
visiting TrafficSwarm, USFreeAds, Craigslist and other
sites, replicated websites do not create a lot prospects
simply because newbies are taught to advertise on the same
websites other newbies are told to go.

Your capture page must communicate the benefits to your
prospects. Having a unique capture page specifically
created for you can average about $200 plus an average
monthly fee of $20 plus another fee for your auto-responder.

Replicated capture pages can become costly in a hurry also.
You have the disadvantage of having a "cookie-cutter"
capture page and still incur charges like: set-up fee,
monthly fee, servicing fee, plus, you a monthly
subscription to an auto-responder company. There is a
marketing company that charges $35 a month and you can have
unlimited capture pages with photos and audio. You also
save money by having an auto-responder built into it. The
biggest disadvantage of a replicated capture page is the
limit in what the content will say.

The wonderful benefits to building your own capture page
are: (1) it's unique, (2) you can target a specific market,
(3) update your capture page as you see fit, (4) fun to
hone on a skill, get good at it and teach your team how to
do it successfully, (5) cost-effective.

ESSENTIAL ELEMENTS OF A CAPTURE PAGE: The elements of a
capture page must include a headline, sub-headline,
bulleted benefits, and the form. There are rules and
guidelines to follow when writing a capture page so that
it's more compelling, easy to read, and genuine.
Copywriting itself is a skill that you must learn as an
internet marketer. The more items you ask from your
prospect, the less likely you will get leads. However, the
more qualifying questions you have on your form, the
quality of the lead is better.

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