Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:
1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects.
Your newsletter can keep your visitors informed about your
services or products, while building your reputation as a
credible expert in your particular business.
2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions.
Include tips, advice, and techniques that your affiliates
can use to successfully go out and promote your business.
3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.
4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential.
If your articles contain valuable information, many editors
will print what is known as a resource box for you. A
resource box contains your bio and a brief description of
your service or product. It can also contain your
autoresponder address.
Let's say you've written fifty articles. Put them on
separate autoresponder accounts and create a master list
that contains the titles of each article, the autoresponder
address, and a brief abstract. Then promote your master
list.
Additionally, include your publishing guidelines so your
affiliates can add their articles to your list, increasing
the number of writers who are represented in your article
list.
5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales.
In your ad, put your autoresponder address where a visitor
will be exposed to numerous marketing materials. This
multiplies the chances of converting visitors into
customers.
For example, if you're selling a particular product, put
testimonials about how spectacular it is on your
autoresponder, and add a detailed, enticing description of
your product.
7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses.
Then have your autoresponder follow-up. It can also send
notification of any special deals you are currently
offering.
8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch.
Your content will do the selling for you, and will do it
much more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader.
Include the tangible benefits the visitor will reap by
purchasing your product. Make sure to include a paragraph
or two at the end of each lesson enticing your prospect to
consider making a purchase.
9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase.
You can also use these reminders to promote new products or
services, and the products and services of your affiliate
programs.
10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.
11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz.
Or create a contest and have any visitors that enter send
their responses to your autoresponder. Your autoresponder
can be set-up to send them a confirmation of their entry.
12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc.
People who are exposed to a little taste often end up
wanting the whole pie. You can also capture their email
addresses when you offer them a free trial from your
website.
Set up your autoresponder to give instructions on how to
obtain their free trial, and then make sure to follow-up to
try and close the sale.
13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of.
Inform visitors that they may have free access to your
affiliate page by simply requesting your autoresponder. You
will then gather a list of visitors who may be interested
in becoming your affiliates.
14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future.
This creates a very effective mailing list that contains
the names of people who are already your customers.
Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!
----------------------------------------------------
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