If you look at what the successful affiliate marketers are
doing, there is definitely a consistent pattern developing.
So if you're not getting the results that you want with
your marketing, just do what these guys are doing.
Study and Research – Identify what to feed to a
hungry niche market. When you know what the market likes to
eat it will be easy to feed them your product. So do your
research before picking a product to feed them. Spend some
time on Google Trends and research.
Test it out - Before trying to generate huge amounts of
traffic, create a small test campaign with a few ultra
targeted keywords to see if it converts. Traffic to your
site is good, but conversions from the traffic is what
counts. Testing it out first makes it easy to track because
the campaign is small.
Doing your job – Affiliate marketing is all about
PRE-selling. Let the merchant do the selling. Your role
should be to provide value. Help your audience find what
they are looking. Provide a solution to a problem. Avoid
the concept of sell/sell and embrace the concept of
PRE-sell/sell. If you can put yourself in front of your
customers pc and visualize yourself as them, you can
certainly PRE-sell.
Capture Page – A customized, relevant, keyword rich
landing page does two things really well. It creates your
brand of high value and allows big daddy (aka Google) to
see the keywords you advertise under as relevant. So learn
to build it, and they will come.
Seduce Google – Make yourself attractive to Google
and all of the other major PPC services out there. Pay less
than all of your competitors when Google thinks your style
of advertising is attractive. Pay TONS when you use PPC's
the wrong way. An understanding of how these services work
will help conversions.
Be Specific – Lots of traffic, no conversions and no
money in your bank account is the result of bidding on
keywords that are to general. Bidding on a term like
"fishing gear" is not productive. How about "deep sea
fishing gear albacore tuna" or even more specific than
that. Specific terms will make your customer say, "Perfect,
this is exactly what I was looking for."
Build the list – If you don't capture your customer's
email address you're leaving the money on table. It's going
to take around 6 or more contacts from you before the
purchase so follow-up. More important is that you can
market to them in the future for free
if you choose to.
I've never underestimated the importance of learning what
the successful affiliate marketers are doing. Do it and be
much better off.
----------------------------------------------------
Don Downes is a top internet marketer who works with other
industry leading internet marketers from around the world.
He works with successful business coaches who specialize in
helping individuals create 6-figure incomes working from
home. To learn more you can visit:
http://AutomateWealthOnline.com
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