With the emergence of the internet, and especially Web 2.0,
the marketing landscape has shifted dramatically.
Statistics show that teenagers now spend more time online
than they do watching television. And there is also growing
speculation that traditional advertising in print and on
television are losing their effectiveness as consumers
become more sophisticated.
The internet offers all kinds of opportunities for becoming
a wealthy marketer. And any wealthy marketer will tell you
that the first, and perhaps only requirement, for success
is that you are web savvy. This does not mean you have to
have programming or even web design skills, but that you
have a good knowledge and understanding of the trends that
drive the internet to really make money online.
A few years ago internet marketing was much more limited in
what it could do and most companies settled for banner
advertising. However, the emergence of Web 2.0 and websites
like YouTube, Delicious and Digg mean that anyone can
become a wealthy marketer.
Web 2.0 allows users to contribute to the content of the
web and voice opinions more than ever before. A basic
example of this is leaving a comment on a blog post or
adding an article to Wikipedia. Here are a few examples of
how you can use the internet to help boost sales and help
you to become a wealthy marketer.
Rating sites
If you have a product you are proud of you can submit it to
rating sites so web users can give it the thumbs up. Bear
in mind though that they can also give it the thumbs down
so you must be prepared to take the good with the bad.
Podcasting
If you can produce audio content that entertains and/or
informs then podcasts can be a great way to market a
product and make money online. Try to produce something
that is related to your product or service. You will need
little investment to achieve this.
Social networking websites
Social networking and social bookmarking websites have
become hugely popular over the past two years and offer new
opportunities to wealthy marketers. You can use the social
aspect of websites like Facebook and MySpace to contact
like-minded people, set up groups or even host events.
Another alternative to help you become a wealthy marketer
is to use social bookmarking websites like Digg and
StumbleUpon. If you can create content that people like,
these sites allow people to rate it and it could, if you
are lucky, go viral. It is estimated that a place on the
front page of Digg will bring thousands of visitors to your
website and help you make money online.
Blogs
You will find few online businesses that do not have a blog
and are virtually essential if you want to become a wealthy
marketer. A good blog will drive traffic to your website,
and if you get enough traffic you can make money online
from advertising or affiliate marketing.
A blog is a great way to communicate with customers as it
allows them to leave comments. This is a great way to gauge
customer satisfaction with your products and learn how to
improve them.
Widgets
Widgets are small web-based applications that people can
place on their websites or their desktops. They usually
provide some practical function like a weather forecast or
maybe a news feed. Companies often offer branded widgets
for free to increase their profile.
These are just some of the tools and methods being used by
wealthy marketers all over the world. Marketing in the Web
2.0 world is in its infancy but is increasingly offering
opportunities for businesses of all sizes.
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successful internet marketer
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