In a recent update of how Google assigns authority, many
web sites were assigned a reduced rate based on Googles
Page Rank system. Google assigns a rating scale of 0 -10 as
a form of reputation for a web page. Page rank can be found
by the use of the Google toolbar.
Remember that Google ranks individual pages not sites. This
is why I always recommend a clean design, which gives every
page the same chance. Some database driven web sites don't
allow for this and even some marketing people don't agree.
When you are looking to dominate competitive markets you
need to apply this.
This change occurred after Google has voiced its dislike of
the purchase of paid links for the reason of influencing
natural search results. Business models have been based on
the buying and selling of links for the purpose of gaining
rank.
Many opinions had been made that these two events are
connected and they effect the ranking of web sites. This is
common opinion in the internet marketing area and provides
a distorted view of the world. Only an assessment of a
specific site can provide us real, measurable information.
One site that lost a large measure of its PR (Page Rank)
from a rating of 10 to 6 is statcounter.com In a keyword
assessment statcounter has over 3129 high keyword ranking
listings. One of the number one ranked keywords, is "web
stats".
Based on the Gtrends tool from the keyword research site,
Wordtracker.com, this word receives 18750 estimated
searches per month in Google. Statcounter has maintained
this top ranking both before and after the update.
This brings us the conclusion that the reduction of page
rank change was more of just a reshuffle of authority,
rather than a change of how Google ranks web sites. Other
sites that sell paid links have had similar outcomes.
Its important to have measurable, real information based on
facts rather that the guidance of a vastly out of date
tool, like page rank. I make it my goal to educate on
numbers rather than opinion of the masses.
Online their are many sites who state they are on SEO,
however they is such opinion floating around that you never
know where the truth comes- beware the opinion it will
drive you crazy. Numbers don't lie, if its your bank
account or in your traffic and sales conversion.
----------------------------------------------------
Paul Easton is a self confessed online marketing nut- who
helps from an "in the trenches, doing it" point of view.
Free Guide: Get a Plan for free web Traffic here:
http://www.SEOTrainingLive.com/
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