Whether you built your business website or not, you need to
learn about SEO. Search Engine Optimization is the key to
getting your website in the forefront of visitors' minds.
Based upon the idea that the more keywords you have in your
site, the more likely you will match the visitor's query,
SEO is the hot topic of debate among those with websites.
And with its ever changing rule system, you need to find
out what the rules actually are and how to use them to your
advantage.
SEO is More Than Keywords
It seems simple enough ' add more keywords and you will
rank higher in search engine listings. This used to be the
main rule for websites, but things have changed. Though
you are still ranked according to how many keywords you
have in your site, it's also ranked according to how many
other related keywords you have as well as other factors.
In the 'old' days, websites used to just stuff their sites
with keywords, making the text unreadable and often
unrelated to the visitor's search. Those in charge of the
ranking system realized just how easy this rule could be
manipulated, so you should think about more than just the
keywords.
SEO Works for Websites
But while it sounds like it's getting trickier, SEO does
work and you can make it work for you. Once you learn the
rules of SEO, you will be able to see a large jump in your
page's relevance on the search engine result page. And
what's more, the more people who come to your site because
of this jump, the higher your site will be in the listings
over the long haul.
SEO Requires Quality Articles
One of the first things you need to keep in mind for
writing the text of your website is that the text needs to
be relevant to what you are selling. For example, though
'vacations' is an often searched for term in search
engines, you can't put a bunch of travel articles on your
website to get people to come to your site when you are
selling bowling balls. You need to create content that is
interesting to the kinds of visitors you want on your site
' that will place you higher in the rankings. Try to build
these articles around relevant keywords too, but use no
more than 5% keyword density ' most experts recommend
between 1 and 2% density.
SEO Needs to be Truthful
In the past, website developers used to try to 'trick' the
search engines by creating invisible pages on their
websites that were filled with keywords, driving traffic to
their site, even if the keywords weren't relevant.
However, pages that do this now are going to be either
banned or pushed far down the search engine result pages.
Search engines are looking for this dishonest practice now,
so it's not worth trying to chance it.
SEO Will Probably Change
Of course, even though these are some of the rules of SEO
these days, that doesn't mean that things aren't going to
change in a few years. The rules are forever changing as
technology changes and website developers figure out new
ways to tip the search results in their favor. Try to keep
informed about SEO by reading web developer sites and news
stories about internet searches.
SEO isn't something that you can simply ignore anymore or
think isn't relevant. Though you might not be able to
simply stuff your website full of relevant keywords, you
can use the new rules to your advantage.
----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
-- immediate access here:
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