Before you jump in and build a website, start by developing
a marketing plan that targets an audience rather than just
a market.
Let's say your plan is to sell to young mothers, so your
AUDIENCE is 'young moms', but within this audience are many
small NICHE target markets.
* NOTE: Niche marketing means marketing to a highly
targeted market sector versus marketing to a large general
audience.
Look at some of the many niche markets for 'young moms':
* Young moms that are overweight - are a target market for
diet products.
* Young moms that are divorced - are a target market for
dating sites.
* Young moms that want a divorce - are a target market for
divorce attorneys.
* Young moms that have children with learning disorders -
are a target market for special training sites.
* Young moms that worry about what their kid's eat - are a
target market for a cookbook site.
* Young moms that worry about a college education for their
kid's - are a target market for an investment advice site.
* Young moms with a growing family - are a target market
for a mortgage information site.
* Young moms with a growing family - are a target market
for a home improvement site.
* Young moms with a growing family - are a target market
for a real estate site.
* Young moms with a growing family - are a target market
for life insurance.
If you take the approach of concentrating on an AUDIENCE,
then you can target the many small NICHE markets that exist
within your target audience.
Imagine, in this example for 'young moms', if you have a
series of websites each targeted at one of the niche market
examples mentioned above. As your email list grows, for
each site, you can start to use your email marketing
campaigns to cross promote all of your websites because
your have a common AUDIENCE.
Example: If one of the 'young moms', that joins your list
for say a home improvement site, just happens to want to
lose some weight then, you already have a potential
customer because you also have a weight loss or diet site.
This works because domain names and hosting are downright
cheap.
You can easily setup multiple sites because domain names
and hosting are very inexpensive. The cost of owning one
website - called a domain name - is less than $10.
To put that domain name on the Internet requires a hosting
company. This is a company that will rent you space on a
server [a special type of computer] where you store the
files that make up your website. Hosting companies have
direct connections to the Internet. When people type your
website name into their web browser they are sent to your
hosting company where your websites files are located.
Another Internet 'Street Smarts' lesson: Create a family of
sites.
If you do your homework, you will find hosting companies
that will let you host a whole bunch of websites for one
low monthly price. That's right, you do not have to pay a
separate hosting fee for each site you own if you use the
right hosting company.
Since purchasing a website name and hosting a website is
very inexpensive make sure and design your marketing plan
to take advantage of these benefits. Rather than build just
one site, plan on building a family of sites all targeted
at the same audience, but with each of your individual
websites targeted at a small special niche within your
target audience.
Put up one simple niche site a month and you'll have 12
separate moneymakers by the end of the year.
----------------------------------------------------
Here's another Internet "Street Smarts" lesson: Everyday
thousands of people search the Internet looking for this
one thing. Do you know what this one thing is? Read the
real life online adventure about a maverick young mom that
has decided to say goodbye to working 50-60 hour weeks and
stay at home for more Internet "Street Smarts" lessons. Go
here ==> http://www.bathrobemillionairesclub.com/20/
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