I have been generating leads on the internet for my primary
business for over 5 years, during that time I have
generated over 15, 000 leads for my business. My primary
business is network marketing. Lead generation for me has
made the difference between having a home-based business
and having to leave my home to do business. Lead
generation for me has meant that I never have to fear being
out of business when my warm market runs out. It means
that I don't have to depend on my warm market to fulfill my
goals and dreams. It also means freedom from having to
buy leads.
I have learned what works and what doesn't, what will cost
me money and what will make me money.
Internet marketing has changed radically since the day I
threw up my first Pay-Per-Click(PPC) ad on Google with
little or no training. Cannot do that today and have the
same results I did...no sir.
There is a simple reason for this: Search engines reward
content and penalize fluff. This is what I mean: Most
teams and companies offer replicated pages, a page that
really isn't yours but your company or your upline allows
you to use a mirror image of their page to allow you to
tell people about your team, product or service.
The mirror image that they frequently sell to you doesn't
really exist. The search engines cannot crawl it (check it
out to see if it has content), they cannot rank it, and, if
you set up a Pay-Per-Click campaign, you will pay the
highest cost per lead, because you will be in a strict
bidding war with your next nearest competitor.
The cardinal principle that you must obey before setting up
a web page is to determine your "most wanted response"
from that page. Your most wanted response should be lead
generation. Your prospect should only have 2 options when
they land on your page:
1) they opt in
2) they leave
Most team and corporate pages violate this cardinal
principle when they create their pages. There is no
prospect response desired, they simply want to give
information. A prospect lands on the page, opting in is
only one of several options that they have. In most cases
they can receive information about you, your team, your
company without ever opting in to receive the information.
If you use a page like this on a PPC search engine, you
will be charged the moment they clicked your link, they
will get the information and you won't get the lead.
One simple technique to avoid this problem is to have your
own landing or opt in page. This technique is truly simple,
can be completed in an hour and will cost less than 40
dollars to implement. This is what I did when Google
changed its algorithms over 2 years ago to reward content
(and penalize replicated pages). I saw my lead volume
shrink and my ad costs double. Having my own page has
solved that problem. My first opt in page was created
using Netscape's free program, Composer, is less than one
screen in length, has 10 lines of text and has a form where
people can opt in. The money and time invested were more
than made up for by savings on lead generation costs. An
additional strategy you can use to increase your opt in
rate is offer a free report. There are free copies of
Think and Grow Rich, The Science of Getting Rich, The
Master Key System and wealth reports by such well known
authors as Robert Allen all available for download and free
distribution on the web. A quick Google search: free
e-book downloads offers a virtual treasure trove of
information you can give away.
These simple techniques will help you ensure your
independence from your warm market and keep your business
home-based.
----------------------------------------------------
Starting with zero internet know-how, Ouida Vincent has
been generating leads for her primary network marketing
business from the comfort of her home for over 5 years.
Yes, she works with her warm market, but her business does
not depend on her warm market. To learn more strategies
and techniques, go to
http://www.passiveincomesecretsonline.com/PNINWM/PNINWM1.htm
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