When you're in business to make money, you need to
establish a sense of trust between you and your customer.
You need to make sure they trust you are providing them
with a quality product or service; you need the customer to
trust that you will be available for questions and
concerns; and you need to be sure your customer trusts you
to be available in the future for things they need. This
is a heavy burden to carry on your online shoulders, but
there are plenty of ways that your business website can
begin to establish this trust today.
Have Superior Contact Options
People are being taught these days that if websites don't
have contact information, they are not to be trusted. You
should be sure that all of your contact links and options
are all functioning properly and are available whenever you
have said they will be available. This will help a
customer trust that you are someone who genuinely cares
about them and their queries. If you are unable to
available at all hours, you may want to include an
extensive Help system or a FAQ section that will address
smaller questions as they come up.
Check your contact information regularly from off your site
and on your site to be sure that all is in working order.
Show Your Credentials
If you have credentials that will establish you as someone
to trust, be sure to list these on your site. When you have
a team working for you, you may want to create a separate
page with their resumes or at least a list of their
licenses and other qualifying credentials. This will help
to show the customer that you are someone that knows what
they are talking about. Of course, these credentials will
need to be legitimate and able to be checked by those who
are interested. If you can, try scanning your documents
onto your website for further proof.
Become a Forum Poster
To further spread your trust, you might want to interact
with your customers or just people who are interested in
your market through community forums. These websites can
help you find out what customers are interested in as well
as help to establish you as someone that is trustworthy.
Be sure to interact and answer people's questions without
trying to sell your site or your products. You can always
leave your website address on your posting, but the main
goal should be to show that you are interested in helping
out others with your knowledge.
Write Articles for Other Websites
There's nothing better than showing off your knowledge in
articles that you've written. By submitting well-written
articles to article directories and general article sites
(eHow, ezarticles, etc.) you can show that you are willing
to share information for free with others and that you are
well-informed in your specific market. Write about topics
that are current and relevant for your prospective
customers and also have links to these articles on your
website.
You might also want to include testimonials from previous
customers as well as noteworthy people on your website.
This will show people that you have succeeded with others
in the past and that you are someone that might be worth
buying from. Be sure that your testimonials are genuine
and that they are believable as well. Many online buyers
are wary of these notes because they can be easily
manufactured.
The more knowledge you share with your customers, the more
trustworthy you will seem. And in doing so, you are going
to subtly persuade them to buy from you and not from anyone
else.
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