They Were Lined Up Out The Door Waiting To Pay Me...

Wouldn't it be great to get to work one day and have that
problem! The key to producing this "terrible" business
situation on demand may be closer than you think.

Many entrepreneurs start their businesses because they see
a problem that they believe that they can fix. For example,
Sam Walton founded the hugely successful Walmart franchise
because he realized that people would purchase things in
larger amounts if they didn't have to pay as much, and that
concept lead to his enormous success.

You may be thinking "Well that's just great for Sam Walton,
but what about me? I've probably missed solving all the
really profitable problems, and I might not know how to
solve them even if I knew what they were." Well, there is
good news! You don't need to resolve an enormous issue to
make a mint – you just have to target people whose issues
are not yet being addressed.

A group of people that have a certain set of needs are
called a niche. For example, there are a lot of people in
the world who are interested in real estate investing. It
would be hard to address every single one of their needs
with one product. If you tried, you would probably end up
pleasing no one. However, by focusing on the needs of one
specific group of people – for example, real estate
investors who are interested in short sales or construction
contractors who are interested in real estate investing –
you can answer all the needs of a particular sub-group.

Many people stop right there, thinking "that would be great
but I don't have any special knowledge that will let me
find a niche like that." They are focusing on the wrong
thing entirely. The idea is not to teach them yourself –
the idea is to help them find the things that they need to
do the things that have to do with their particular
interests!

Smart business people realize that their businesses will be
most successful if they rely on their strengths, and that
sometimes a strength can be something as simple as knowing
what people want, then helping them get it – and that kind
of simple, straightforward action has the potential to net
you the biggest, easiest profits of all. By focusing on a
small group of people that have been underserved in the
past, you can create a devoted market that will wait for
your next move eagerly and literally beg to pay your for
your services.

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Carole VanSickle is a science and technical writer based in
the southeastern United States. She has explained
everything from biochemistry to short sales to lay
audiences, and is currently working on projects focused in
real estate investing and education. Learn more at
http://blog.cv-investing.com