Using Autoresponders To Multiply Marketing Power &

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until
it`s no longer cost-effective. This strategy yields a much
higher response rate than with a one-shot mailing
(typically just 1% or less).

-From the Research Labs: Research shows that, on average,
A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have
any real chance at closing a sale.

> BE IN THE TOP 10

If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out
sales letter after sales letter. Your messages will become
an annoyance and the recipient will either unsubscribe or
just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.

> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.

> TECHNIQUE #3 - THEY'LL LEARN/YOU'LL EARN TECHNIQUE

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.

> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.

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