Teleseminars: Content That Works

One of the most frequently asked questions asked about
teleseminars is, "What do I talk about?" Rephrased it is
"What content sells?"

Here are 5 ways to not only find something to talk about,
but also find a profitable topic as well.

1. Ask questions. Ask your potential audience what they
want to know. A simple ASK campaign is the fastest way to
get a lot of questions on your topic. It's also a great way
to judge whether or not a topic will sell. After all, if
you can get people to ask questions, then you'll be able to
get them to listen to the answers.

On the other hand, if you can't get any questions on the
topic, then it is not likely to "sell" as a teleseminar
topic.

Once you have your questions, then look for the themes. And
turn these themes into the top ten questions asked. Given
that, it's easy to craft your sales letter to highlight the
ten topics you'll discuss on the call.

2. Watch the news in your field. You may want to set up a
Google alert that keeps you informed of the latest news on
your topic. Watch the discussion forums to see what people
are discussing. You'll quickly pick up on the hot topics.

Now it's just a matter of deciding whether you want to set
up an ASK campaign to get the questions or set up an
interview with an expert to answer the questions. But
you'll know it will "sell", since it's already been
identified as a hot topic.

3. Look for experts in your field and interview them.
Everyone loves the idea of getting insider tips from the
experts. So look for those experts you would most like to
hear from and request an interview.

Most likely once you've settled on the topic you want to
interview them on, they will send a list of questions you
can ask on the interview. But don't be afraid to ask
additional questions or questions to clarify their answers.
That's what makes an interview interesting - those little
nuggets the host is able to pull out of the expert.

4. Look for problems. Listen to the conversations your
colleagues have to see what's bugging them. Watch the
discussion forums see what topics come up again and again.
What problems never seem to be solved?

Look for solutions to these common problems. Research and
find answers to present in a teleseminar format. That can
even be the start of a product, based on the teleseminar.

5. You pick the topic. You're already an expert in your
field. You know what questions people ask. You know what
they need to know to be successful in the field. Just list
the topics, then create a teleseminar series. Your first
teleseminar might be the "survey course," which covers all
of the topics at a very shallow depth. Then offer a paid
series that goes into each topic in depth. Not only will
you have an excellent home study course, but you'll also be
serving your clients by providing the information you know
they need.

If you ever find yourself asking "what can I talk about,"
just review this list for immediate ideas. You'll never run
out of topics again.

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Dr. Jeanette Cates is an Internet strategist who works with
consultants and other experts who are are ready to leverage
their expertise into Online Success. She shares everything
you need to start hosting your own teleseminars in
http://www.TeleseminarBasics.com