If you are involved in affiliate marketing either as an
affiliate or as a product owner, then you know that not all
affiliates make the same level of sales.
In affiliate marketing, less than 5% of the affiliates make
over 95% of the sales for many affiliate programs.
Why is that?
The top five percent of affiliates understand and apply the
proper techniques and psychology. Here are two quick
examples:
1) Mega-successful affiliates understand that customers
don't like to be sold to. People like to feel that they
made the buying decision. People do NOT like to feel like
they were tricked of pressured into buying something.
Super affiliate respond to this knowledge by making it less
obvious that they will profit from a prospect making a
purchase. One easy way to do this is by cloaking affiliate
links so that they are less "in your face." Cloaked
affiliate links don't scream "Buy this product so that I
can earn money from you!"
Really savvy super affiliates understand that even when
they use low-pressure tools like video, they STILL need to
cloak the affiliate links. That means that they don't need
to send prospects to an affiliate url to view the video,
they need to direct their prospects to a video that is
streamed from THEIR own url.
I won't get into the technical side of cloaking affiliate
links in this article. I will tell you that the easiest
way to stream videos promoting affiliate products from your
site is by using Camtasia videos branded with your
affiliate link. You can see a demonstration of how easy
that can be by watching the short video at:
http://WillieRecommends.com/MakingMoreAffiliateSales/
2) Mega-successful super affiliates also understand that
the single biggest obstacle that you have to overcome is
that people don't believe you. They are convinced that all
Internet marketers are scammers, and con artists… out to
TRICK them out of their money.
Your customers won't tell you this... unless you listen
really hard.
That obstacle is really easy to overcome. You just need to
provide PROOF of what you say. You provide proof in
testimonials, statistics from trusted sources, seals from
trusted third parties, and visual proof.
For visual proof, video is the perfect tool again. Instead
of telling someone how easy a piece of software is to use,
use Camtasia screen capture software to record a short
video of you using the software. Show them step-by-step
just how easy it really is! At the end of the software,
redirect the viewer to your sales page or order form.
In doing the above, you've just solved two problems. You've
provided that much-needed proof, and you've eliminated
requiring the customer to decide whether or not to click on
your link. Both of these move the prospect toward a buying
decision very powerfully.
Since I like to keep things simple, and I'm smart enough to
continue using what has proven VERY effective, I like using
Camtasia videos branded with my affiliate url to solve the
two problems outlined above. Again, my preferred tool is
at: http://WillieRecommends.com/MakingMoreAffiliateSales/
Let's briefly look at this from the affiliate program
manager's perspective...
In affiliate marketing, two affiliate programs can have
nearly identical products, yet one can make 100 times the
sales of the other. Why is that?
One of the biggest, least-acknowledged factors involved in
an affiliate program succeeding massively is the
requirement for the affiliate program to nourish the
psychological needs of the affiliates.
Affiliates need to feel like equal partners with the
affiliate program - not someone begging for crumbs!
Affiliates need to have their lists and customers respect
them as the source of solutions to their problems.
Both of the above factors mean that the successful
affiliate program manager must make it easy for the
affiliate to be the source. Instead of only providing
affiliates with tools that brand the affiliate product,
they provide affiliates with tools that brand them, their
sites, and their urls. They provide them with tools that
can be downloaded, streamed, or accessed from their sites.
Three tools that accomplish this well, and that ALL
affiliate program managers should be providing their
affiliate with are:
1) Rebrandable PDF reports
2) Articles that they can insert their cloaked affiliate
links into and then use on their websites, on their blogs,
in their ezines, and in their ebooks.
3) Rebrandable Camtasia (Flash) videos. The tool preferred
by experienced affiliate program managers for providing
these branded videos, hands-free is called CS Brander. The
CS is an in "Camtasia Studio :-) You can see a
demonstration of that powerful tool that supercharges
affiliate programs at:
http://WillieRecommends.com/MakingMoreAffiliateSales/
As you can see, the big secret to making more affiliate
sales whether you are the affiliate, or the product owner,
is to use the proper tools. You don't need to reinvent the
wheel or create "bleeding-edge" technology. You simply need
to use what numerour very successful affiliates have proven
works.
You also don't really need to master dozens of tools. You
need to use the ones that have proven the most effective.
In this article I highly recommended using video, to an
extent because most of your customers have been conditioned
to sit and watch video from a very early age. Unlike
reading, watching video takes no effort on your prospect
part. Your messages gets through very effectively.
----------------------------------------------------
Willie Crawford has been marketing affiliate, and his own
products, over the internet since late-1996. His
innovative techniques and total dedication to his customers
makes him an in demand mentor! Camtasia video is his
favorite tool. Discover how you too can create a flood of
traffic with branded Camtasia videos at:
http://WillieRecommends.com/MakingMoreAffiliateSales/
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