More and more marketers are beginning to use social
networking sites such as MySpace as one of their
advertising pillars. The only problem is the 90% of these
people don't have a clue how to effectively market using
these sites. If done right Myspace can be a wonderful way
to grow your business. If you have no clue what you're
doing, it's a great way to commit marketing suicide. Here
are the top 10 ways to guarantee your failure on MySpace.
1.) Not taking the time to set your page up so that it
is easy to read and is appealing to your visitors. If your
page is not easy to read no one will take the time to read
it. Hint: Paragraphs People.
2.) Putting a picture of anything but yourself as your
profile picture Please don't put a picture of your
product or a logo of your company as your main picture.
People don't care what your product looks like, they're
looking to put a face to the name, and if you don't give
them that face, they'll go to someone else who does.
3.) Choosing a boring picture of yourself as your main
picture. What is the first thing your visitor is going to
see before they even make the decision to view your
profile? Your picture must speak for you and compel them to
click on it to find out more about you.
4.) Using your about me section to talk about anything
other than yourself. Just remember that people don't care
how much you know until they know how much you care.
5.) Branding your Company instead of yourself. Remember,
people only join and buy from people that they know, like
and trust. They are looking for a way to relate to you.
6.) Having only one thing to offer your visitor,
especially if that one thing is a business opportunity.
Most people are already in a program and aren't looking to
join another one. If your still barking your MLM to the
world you heading for the biggest dead end you've ever seen.
7.) Pitching your friends list on your program or
product without first building a relationship with them.
They will say no every time. How many people have you had
say yes? Be honest.
8.) Posting money making opportunity bulletins that
talk about how much money they can make by joining your
opportunity and expecting them to actually get read. You
must offer valuable information to people. Once again,
most people are not looking to quit their program and join
yours.
9.) Using stock emails that were given to you by your
company in your messages to your friends. Everyone has
already gotten that same email at least twice from the
other people who think that those emails work.
10.) Not taking the time to learn the communications
skills that are needed to successfully use MySpace as a
marketing tool. The only thing that stands between you and
everything you want is your ability to communicate and to
influence other people. The keyword here is content.
You can have the prettiest MySpace page, the biggest
friends list, all the fancy tools, but if you can't
communicate, you have no content (relevant content) and you
don't have the right Mindset, all bets are off.
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Rebecca J Johnson is a business consultant and content
provider, specializing in Branding, List Building,
Communication, and Mind-set. Protege to one of the
industry legends, Joe Schroeder.To learn more and pick up
her free 10 page report "Secret Weapon of Digital Royalty
and Internet Lords" visit http://www.TenSheetsOfWonder.com
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