Gone are the days of cheap banner ad and pop up traffic.
It is becoming increasingly harder to develop good traffic
sources, and even more traffic and more highly targeted
traffic is needed as web searching becomes faster. It is
not unfathomable to click through 20 or 30 or even 50
websites in 20 minutes, searching for exactly what you are
looking for. As more people get hi-speed internet, I
believe it will be even more difficult to keep a customer
on your site. Only the very best will survive--are you
ready?
Today I will cover some of the best techniques that are
currently available and how to maximize your return on
each, and literally generate more traffic than you can
handle.
Pay-Per-Click (PPC): PPC is extremely popular today among
internet marketers because it circumvents the search engine
optimization process. You literally buy your way to the
top of the list when you buy PPC. Two keys here: 1) You
must be highly targeted. If you only sell specialized
hunting equipment for elk hunting, you cannot afford to buy
"hunting" or "fishing" as keywords. You must buy "elk
hunting". You won't get as many clicks, but they should
cost you less and they will convert at a much higher rate
than the general terms. 2) Do not bid your way to the
very top of the list. You will pay too much for the spot.
You see, the first spot gets a lot of clicks from "happy
clickers"--they click in to your site, and if it isn't
exactly what they want or doesn't load fast enough, they
click right back out--leaving you with the bill for their
click. But if you bid the 3rd or 5th spot, it is less
expensive, and the people clicking on those ads are more
likely to be genuinely reading your ad to see if it is what
they want.
Article Writing and Submission: Article writing and
submission creates some of the most highly targeted traffic
possible, as long as you write specifically to your
purchasing web site audience. One thing that is incredibly
powerful with this is the emotional connection a reader
develops with the style of writing in the article.
Therefore, it is important that the copywriter for your web
site also be the writer for your articles, if at all
possible. The style of writing is one of the things that
prompts a reader to click through to your web site, and if
the style remains the same, you are more likely to create a
customer out of the click.
Ezine Advertising: One of the keys with ezine advertising
is targeted ezines. The more tightly targeted the topic of
the ezine, and the more highly correlated that topic is
with your web site, the higher the chance that you will be
productive using that ezine. Another key with ezine
advertising is testing and tracking. You must track every
source. Create a spreadsheet and put in each of the
sources, the price you paid for the ad, and the number of
leads or sales you generate. If you do not do this, you
will likely fail at ezine advertising. Some ezines will
make you a lot of money, and others nothing, but if you do
not know which, you might simply break even, or worse yet,
lose money.
----------------------------------------------------
Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myinternetbusinessreview.org also
checkout http://www.squidoo.com/my_internet_business_review
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