Most people get into a home based business with an
affiliate program or by joining a network marketing
company. And one of the benefits of becoming part of an
established program is the fact that much of the
advertising documents are done for you. Such as a website,
sales copy, banners, etc.
But if you want to maximize your advertising dollar you
need to set yourself apart from the rest and a landing page
also known as a "squeeze page" is the perfect method.
Creating your own landing page gives you freedoms to
generate traffic you don't have with the company website.
Below are a few ideas that will increase your traffic when
utilizing a landing page over the company website.
It's not all about you
The information on the landing page should not be all about
you nor should it divulge your entire product. The key to a
good landing page is "what's in if for them". You want to
make it captivating so they are willing give you their
information to find out more about what you have to offer.
Every good landing page will provide something to the
reader. In order for them to give you what you're looking
for, their name and email address, they want some value for
that information. This can be in the form of a free e-book,
news letter or maybe a series of training on say driving
traffic to your website. If the information you provide is
of value, this positions you as an authority and increases
your chances of making a sale. The key here is to always
give before you expect to receive.
It's all about traffic
Make sure you headline utilizes the main keywords you want
to use to attract you prospect. And make sure you use it
within your first six words. This helps the spiders know
what your page is about and how to list you.
Also very important make sure the words on the page are not
just words; they should have real meaning to your niche and
provide search engine optimization benefits. In other words
use good keywords that will cause someone looking for your
product of service to want to click and go further. Pick
wisely, and don't use too many. If you use them too often
you will look like a spammer and that will hurt more than
help.
If you like to be in front of a camera, video is a great
option for your landing page. People like to know who they
are dealing with. If they see a real person who is offering
real value you are more likely to have them move on to the
next page.
I hope these few tips help you as you think about the
design of your landing page. If you follow these few tips
you will see increased traffic over the standard provided
page offered by your affiliate program.
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Bob and Cindy are both home based business entrepreneurs
with 15 years experience in owning Real Estate and Network
Marketing businesses. You can own your own business today
that provides residual income for your future. To learn
more about how you can secure your financial future... Go
to: http://www.ThingsLookGreatIn2008.com
Visit our blog at
http://www.BuildingOnlineBusinessSuccess.com
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