As an online affiliate marketer you've probably heard the
phrase "The Money is in the List" - it's absolutely true.
It's not uncommon for your customers to not buy from you
the first time they land on your site. Most people think
about things and have to have contact at least several
times before they make the decision to buy. By building a
list of targeted prospects you're greatly improving your
chances of affiliate sales.
Once you have a database of subscribers established your
list will be like gold to you. Imagine the ability to send
an email to a few hundred or thousand people with a product
promotion and then watching your sales come in... this is
what a targeted list of subscribers can do for you.
However, it's not just about building a list; you also need
to take the time to establish a relationship with that
list. If you never email your list and out of the blue
send them a promotion email the chances are you'll have
more "unsubscribes" from your list than sales.
To build a good relationship and rapport with your list
will take a little time but it is so worth it once you get
the balance right. Try sending out an email at least once
a week (any longer and they may forget who you are). In
your emails try to achieve balance between promotions and
providing information. You don't need to promote a product
with every mailing. Give value to your list, valuable
tips, valuable information, case studies, and other tips to
help them; once you do this your list will grow to trust
you and will gladly purchase items through you because they
feel like you have taken the time to establish a
relationship with them.
Now you know why you should build a list but how do you
start building? Here are a few tips:
Create a free special report, eCourse or eBook to give away
in return for your customer's signing up to the list.
Create a separate page for your newsletter subscribers. In
a time of increasing SPAM, it's getting harder and harder
to get people to give you their email addresses. Even if
you're giving something away for free, you'll still need to
sell that "free gift". Build a simple opt in page which
clearly explains the benefits of subscribing to your list.
Promote your mailing list through articles. Write and
distribute articles to the online article directories and
in your author bio include a link back to your newsletter
page. If you write good quality articles, you're
increasing the chances that person will want to click over
and learn more.
Those are just a few tips for helping you start building
your list. No matter which way you go about it, having a
list of targeted customers is a great way to build your
affiliate marketing business.
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