Good SEO copywriters earn as much as $300 an hour. And that
can be a bargain! Why? Because of something called the
natural text algorithm (NTA). A few years ago Google
started using NTAs to spot Web pages that were written more
for search engines than real people. Correction, spot and
penalize such pages is a more accurate statement.
The NTAs were clunky at first and really not much of a
threat. But times have changed! Today's natural text
algorithms can interpret the natural flow of written
communication at the same level as a college student. The
game has definitely changed. But don't worry. This is great
news for you if you learn five simple steps the pros use to
get top ranking and earn the big bucks.
Step 1: List your three top keywords in order of importance
and then put the list aside. If you are interested in the
technical nuts and bolts, right now we are establishing the
topics of content.
Step 2: Call a friend and describe your Website's product
or service. Don't be afraid to show your excitement but
don't oversell.
Step 3: Write out what you said to your friend, word for
word, or come as close as possible. If you can record the
call, that's even better. Forget proper sentence structure
and anything else your eighth grade English teacher taught
you. Jot down the conversation just as you spoke it. This
is your "story." Being able to tell it naturally, as if
casually speaking with your best friend, is the key to
success both in swaying the natural text algorithm AND the
reader.
Step 4: Take out your keyword list and try to fit your most
important keyword within the first sentence or two of your
story. Now, still in the first paragraph, slip your second
keyword somewhere in the middle. And then your third toward
the end, but only if it fits naturally. If not, place it in
the middle of the second paragraph. The beginning of the
second paragraph is reserved for your top keyword again.
Now feature only one keyword per paragraph for the
remainder of your story (except the final paragraph.)
Here's how to do it... Like we already said, begin the
second paragraph with an early mention of your most
critical keyword. Mention your second most important
keyword toward the beginning of your third paragraph and so
on for your final keyword. Don't use any keyword more than
three times before the final paragraph. Here you've taken
care of both proximity and consistency. These are both key
elements to SEO copywriting success.
Step 5: When you reach your final paragraph reverse the
order you have been following. In other words, start it off
with your least important keyword and end it with your most
important. This rounds out consistency and adds
reinforcement to the importance of the topics (keywords.)
It's that simple. Just remember the wise words of legendary
SEO copywriter Karon Thackston "All Customers Are NOT the
Same...Most Search Engines ARE." (Quoted from
http://www.bestSEOcopywriting.com)
There's more to great SEO copywriting but these five quick
and easy steps can put you head and shoulders above most
competitors. Now go write your masterpiece!
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Mike Small has been an SEO copywriter and consultant since
1998. With over 1,000 top Google placements to his credit
Mike offers free advice at
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