I got into search engine optimization back in 1998. Of
course back then SEO was a lot simpler than today. All the
tricks like keyword spamming and invisible key phrases
worked like a charm. Better still, little tricks like these
were acceptable. Not anymore.
In fact, most old-school tricks don't work today and many
can get your pages banned. This is great news for you. Over
the next few minutes I'll show you how to make Google
absolutely LOVE your web pages and help you jump to the top!
This is all you need to know... Search engines today place
90% or more of their ranking priorities on content and
links. Keywords are still important, but more so in the
text of your pages than in any sort of META tags.
Simple, right? It really is. The first step is to find the
best keywords and place them just right in your web page
text. Next you need to get great inbound links. And
finally, you need to monitor your progress closely (and
that of your competition.)
Part 1: How to Find the Best Keywords
Google gets more searches than any other search engine so
let's peek into their database. Check out
https://adwords.google.com/select/KeywordToolExternal and
type in any keyword or phrase you can think of that you
believe your target audience is looking for. Not only will
it give you tons of data on that and related keywords, it
will also provide "Additional Keywords to Consider", which
is a section at the bottom of the page.
BIG TIP; Try to use specific keyword phrases whenever
possible. Let's say you have a web-page dealing with floral
delivery. Instead of just the word "flowers", which has
233,000,000 competing pages on Google, try "send flowers",
which has 1/10th the number of competing pages. Better
still, think like people speak (I.E./ I'm sending flowers
to my mom.) As it turns out, a lot more people are
searching for "sending flowers" than are searching "send
flowers" and - here's the best part - "sending flowers" has
less than 1% of the competing web-pages as the search term
we started with, "flowers". Now that's impressive! You have
an advantage over about 99.5% of your competitors with just
that single tip.
Now take the top three or four keywords (and keyword
phases) and list them in order for best to second best and
so on.
Part 2: How to Develop the Best Possible Content
Content is king! If you take nothing else away from this
article, make sure you take this. Producing search engine
friendly, optimized real-person content is key to your
success. Today's search engines can read a page just like a
human would. And thanks to natural text algorithms, the can
easily tell if you are writing your pages for real people
or just trying to get better ranking. With this tip, you
can do both!
First, call a good friend and describe exactly what you
want to tell your web visitors. Now write it down, word for
word, as close as you can remember it. If you can record
it, that's even better.
Now go back through your text and fit your top keyword as
close to the beginning of the first sentence as possible.
Now place your number two keyword someplace else toward the
beginning of your first paragraph. If possible, try to get
your third keyword into the end of your first paragraph or
the beginning of the second paragraph.
Repeat this concept using only one of your keywords for
each of the next three paragraphs. Try to make it fit
naturally toward the beginning sentence or two of each
paragraph.
Now do the reverse for the very last paragraph. Put your
least important keyword at the top of the paragraph and end
with your most important. This shows consistency.
Finally, try not to repeat any keyword more than three or
four times per page. Make it flow naturally.
Part 3: How to Get Great Links and Monitor Your Site
Having quality inbound links can account for more than 75%
of you search engine optimization success. Getting these
links is the crucial step that will get you over the top.
Next you need to monitor your progress and your site's
status (how search engine really see it). This will tell
you not just where you are - but where you are likely to
be. In the old days, we used to do all link work and
monitoring by hand - and it took a long time (I averaged
about 16 hours per week - per site!) My advice to you is to
find a good SEO tool and let it do the work for you. If you
get the right product, it's the best money you'll ever
spend.
I used WebPosition Pro for a couple years but switched to
SEO Elite because it has automated linking, which I find to
be the most time-consuming aspect of SEO. Both are
excellent products for tracking and reporting however.
#1 Pick: SEO Elite http://www.SeoEliteWeb.com Cost = $167
(lifetime free upgrades and no annual fees) My Results: 121
top 5 rankings on Google in three weeks - Mostly 1's and
2's. Top Features: Finds best link partners; Automates link
process; Provides great Site Monitoring Comments: I bought
SEO Elite in 2005 and have used every upgrade - never
spending another dime. I retired my other three programs
after using this for just three months.
#2 Pick: WebPosition http://www.webposition.com Cost = $389
WebPosition Pro or $149 Standard (plus $99 per year
subscription fees for either) My Results: 44 top 5 rankings
in Google in eight weeks - Mostly 3's and 4's. Top
Features: Site Monitoring; Great reporting; Site Critic
Comments: I stopped using WebPosition because there were no
automated linking capabilities. I did however really like
the reporting.
Now you're ready. Good luck!
----------------------------------------------------
Michael Small is the founder of free SEO (search engine
optimization) site http://www.SEOpartner.com and author of
numerous search engine optimization books and whitepapers
including the SEO Notebook, available at
http://www.theSeoNotebook.com
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