Hello. My name is Mike Small and I have been an SEO
consultant for about ten years. In October of 2007 I
published an article about "AdSense Farming." Since writing
that article I have received over 100 emails from readers
asking for a bit more on the subject. I just got one last
night in fact, so I figured I'd add a little more search
engine optimization flavor to the concept of making money
with AdSense. But before I begin I would like to stress
that this is not a method to get rich quick. I make
anywhere from $50 to $150 per month/per site that I have
built using this information. Of course it only costs about
$1 and a half hour (one time) to build each one, so the
profits are quite nice. So, here we go...
Over the past couple years I've heard hundreds, if not
thousands of stories about people who got rich from Google
AdSense. It seems strange that I've never actually met one.
It feels almost like an urban legend in the making; "I know
a guy who knows a guy who made a killing on AdSense." Kind
of strange, don't you think?
Do you ever feel like the reality of big profit is close
but just beyond your grasp? Yeah; so did I. The good news
is; it's not your fault. We are simply trying to attain the
dream that some "friends of friends" have already attained.
We've bought the so called "wealth building" products that
promised us an overnight fortune, but for some reason we
never made the big bucks. To be honest this really made me
question myself. If they can do it, why can't I? Then I
realized that making money from AdSense is a lot like
farming. Some crops (or keywords) yield a higher price than
others and the more fields you have planted, the better
your chances of making good money.
Of course, in this case your "field" is just a website,
which can be had at a cost of next to nothing. So,
all-in-all, even small profits are pretty much all profit.
A few months ago I tried to apply this idea to the real
world. And the results were quite nice. Within two weeks I
was making an average of $3.50 per day; about $105 a month,
per site. It doesn't sound like a lot but for a one-time
fee of $99 I can host up to 100 AdSense farms, forever. The
hosting company even supplies free Web content that gets a
ton of traffic for me. That's free traffic clicking my
AdSense links month after month, every single month.
So, how do you get started? It's really easy and very
inexpensive. I'll show you exactly how I did it,
step-by-step.
First, if you don't already have one, sign up for a free
Adsense account at http://www.google.com/adsense. But do
NOT get your ad code yet. I have some tips that can triple
your response rates - and income.
Next, sign up with http://www.WhyParkWeb.com or a similar
service. Just be sure to pick one that can create content
rich, search engine optimized site for you automatically.
That's how you make your AdSense money. Please Note: When I
registered for this service it was $99 and would let you
have 100 automatically created websites - forever.
If you go decide to go for it, here are some tips from a 10
year veteran search engine optimization specialist that
will put your sites over the top!
Okay, let's do this by the numbers...
#1 Find the best keywords
Google gets more searches than any other search engine so
let's peek into their database, shall we? Check out
https://adwords.google.com/select/KeywordToolExternal and
type in any keyword or phrase you can think of that you
believe your target audience is looking for. Not only will
it give you tons of data on that and related keywords, it
will also provide "Additional Keywords to Consider", which
is a section at the bottom of the page.
Try to use specific keyword phrases whenever possible. For
example, if you are optimizing for a flower store, instead
of "flowers" try "send flowers." Now refine that a bit to
reflect how people actually speak ("I am sending flowers.")
and try see what "sending flowers" gets you. WOW! As it
turns out, "sending flowers" has very little competition
and is extremely popular.
#2 Write a killer title Google loves
Take your most important specific and general keyword
phrases and put them together, specific first; general
second. Let's use "sending flowers" and "flowers". Now
separate the keywords or phrases by a pipe (that vertical
key over the Enter/Return key). We now have "sending
flowers | flowers". Now go back and grab one or two more
relevant keywords like "wedding flowers" and "Mothers Day"
and combine them like this "sending flowers | flowers for
weddings, Mothers Day and more".
Now you've covered all your bases and build a fantastic
keyword rich title that won't look like keyword spamming.
You can also change the Mothers Day to Valentines Day,
Easter, as needed.
#3 Write a META description that gets you noticed
This is important. Not only can this tip alone get you
ahead of most competitors, but it's also what readers see
of your site before they decide to visit. You need to write
something for people, but that search engines will like.
Don't worry. It's a lot easier than it sounds.
Take all of your keywords and line them up in order of
importance. Since "sending flowers" gets more searches than
any other, let's start there and use the same logic for the
rest. Now we have, in order, "sending flowers", "flowers",
"wedding flowers", and "Mothers Day." Be sure to improve
your keyword prominence (relevance based on position) by
using your best keyword within the first few words of the
description, like this: "Sending flowers has never been
easier. Here you will find inside tips on the least
expensive ways to send the freshest wedding flowers,
Mothers Day arrangements or whatever else you need."
As you can see, we used all of our keywords without
overloading the text and broke it up a little by adding
some detail. It works great! Just try to keep the
description at or under 250 characters (including spaces).
#4 Add great content
Why Park does 99% of the work for you. All you have to do
is enter your keywords into the article finder provided by
the "Research Your Keywords" link (located beside the
keywords box.)
Without using any imagination at all, I found 172 articles
in a few seconds...
sending flowers - 5 flowers - 151 wedding flowers - 16
Total Articles: 172
Add "roses" and get another 59! That's 231 articles in 10
seconds. You get the idea - more general related keywords
can take you over the top and give you a huge, content-rich
search engine friendly site, in seconds!
#5 Use the best-pulling AdSense ad style and color
combination
My click-through rate (CTR) tripled when I switched to this
format.
Select ad size 336 x 280. If that's too big, try 300 x 250.
And try to make your ad border and ad background colors the
same as your Website's background color. It helps it blend
in and take away some of the "advertisement" feel. It's
also usually best to go with the standard blue hyperlink
color for the actual links.
#6 Get submitted to major search engines fast and free
I use this place all the time. They submit your site to 40
search engines instantly, for free
http://www.submitexpress.com/.
You're ready! You can do this - Good luck!
----------------------------------------------------
Former Information Technology Manager for Harvard
University, Michael Small is the author of several
well-known search engine optimization books including the
SEO Answer Book - http://www.SeoAnswerBook.net
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