Friday, June 13, 2008

SMC, Specialty Merchandise Corporation

SMC, Specialty Merchandise Corporation
SMC, Specialty Merchandise Corporation, has been in
business for years.

Basically what SMC does is allow you to sell their
products. The idea is that you will buy them at a low price
and then sell them high.

This is great in theory. But after talking to a large
number of people that work from home, with SMC, I have yet
to find a single person who can support him or herself from
their SMC income.

SMC has run ads in small business magazines for several
years. They have also produced a large number of
infomercials.

SMC's success with their infomercials is largely due to the
fact that they did choose the right person to be spokesman
for the company.

Tom Bosley, the dad from "Happy Days".

Tom is the ultimate spokesman because he just looks like
someone you trust. After all, he played an all American,
no nonsense, and strict dad on television so it just makes
sense that America trusts him.

SMC mostly specializes in giftware, jewelry, collectables
and general merchandise. They offer a lot of neat things
and knickknacks for women to accessorize and display around
the house.

The number one reason that I am bothered by about this kind
of business is the degree of competition. The second
problem with this type of business is the low margins. once
again you will most likely be sell ing them at cos because
of so many people selling the same product.

Yes SMC has signed up thousands of SMC vendors over the
years and the popularity of the program has created a large
number of copycat companies. They also have become part of
your competition, not just the huge number of people who
have bought into SMC.

With large competition and a low profit margin I don't
think you are actually going to get rich with the SMC
system.

The websites that SMC supplies you are nice, but the
problem is they look like the same cookie cutter has cut
them all out. Search engines strongly dislike duplicate
websites and very often don't give them much page ranking.
If you could build your own unique SMC website, you'd
probably make out a lot better. However, SMC will not allow
their vendors to build their own custom websites.

IMO, SMC is a very solid company that will be around for a
longtime, but I really don't think it's an easy way to make
a lot of money.


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SMC.
Buy low, sell high.
What you need to know before investing.
http://www.hottestbusinessreviews.com/gurus.html

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