While helping traditional ecommerce companies increase
their organic search engine marketing, I realized that the
services and techniques we apply to those traditional
ecommerce clients can be utilized by Internet marketers
anywhere and everywhere, including affiliate marketers!
My realization led me to write this article. My goal here
is to outline the general process and techniques we employ
for organic search engine marketing.
I'm going to construct the body of this article with the
following sections:
1. Organic search engine marketing v. paid search engine
marketing (PPC) 2. Blogs v. static web pages 3. Long tail
keywords v. short head keywords 4. Unique content and Web
3.0 5. Internet marketing and Web 2.0
1. Organic Search Engine Marketing v. Paid Search Engine
Marketing (PPC)
Organic search engine marketing is marketing a website to
increase the ranking for its web pages in the organic, or
natural, search engine results pages (SERPs).
Paid search engine marketing is incorporating paid
advertising strategies such as Google® Adwords or
Yahoo® Search Marketing in order to be listed in the
"sponsored" or "advertisement" sections of the search
engine results pages (SERPs).
With the increasing costs of paid search engine marketing,
advertisers have been suffering from a downward trend in
return on investment (ROI). On the other hand, with more
sophisticated and proven strategies for organic search
engine marketing, the return on investment (ROI) for those
who market to rank higher naturally in the SERPs is
increasing. Therefore, we advise ecommerce companies,
affiliates and super-affiliates alike to shift their
resources from paid search engine marketing to organic
search engine marketing.
2. Blogs v. Static Web Pages
Blogs have an inherent and distinct advantage over static
web pages. Search engines like blogs better. Everything
being equal (design, content, page layout, H tags, Alt
tags, age, etc.), a blog page will outrank a static web
page more often than not. However, all things are not
equal! Blogs take advantage of plug-ins, or features, to
be very search engine friendly.
We create and customize "Power Blogs" for our clients. A
"Power Blog" is a search engine friendly WordPress blogs
with tons of SEO plug-ins. Once we install a Power Blog we
use it as a platform for Web 2.0 marketing, a.k.a. social
marketing.
The benefits of our Power Blog include:
(A) Multi-Channel Visitor Strategy - Instead of having
Google® be responsible for 95% of your visitors, now
you can also get visitors from all of the Blog Search
Engines. Because blogs use RSS (really simple syndication),
you will find that other websites are syndicating your
content on their websites, bringing you more visitors and
links. By having multiple streams of visitors you protect
yourself in case one of your traffic streams starts to
underperform.
(B) Free Links To Your Site - The amount of links that you
have to your site plays a huge role in how highly you rank
on Google®. By utilizing the Trackback feature in
Wordpress, you can automatically get other websites to link
to you for free.
3. Long Tail Keywords v. Short Head Keywords
Remember, this is called "Organic Search Engine
Marketing".....it's marketing, and marketing needs a focus.
In order to focus in on what to market for, you need to
have a solid foundation of the main keywords that describe
your business and/or products that you are selling. These
main keywords are one to three phrase keywords (or keyword
phrases) generally speaking and are more than likely highly
competitive. These types of keywords are known as "Short
Head" keywords. For example, "car insurance."
Once you know your short head keywords, you will want to
market directly to more specific, longer keywords related
to the main short head keywords. These longer, more
specific keywords are known as "Long Tail" keywords. For
example, "car insurance discounts in Georgia."
Although the traffic for each long tail keyword is usually
much less than its short tail relative, if you add up all
the long tail keywords, they will usually add up to much
more traffic and most importantly, targeted traffic, than
the short tail keywords alone.
4. Unique Content and Web 3.0
Once you have targeted the long tail keywords for your
business or niche, then you can start marketing for them.
The cornerstone for organic search engine marketing is
unique content creation. Whether it's 500-word articles,
blog posts, blog comments, forum posts, social snippets, or
videos, you are going to want to be able to create unique
content based on your long tail keywords.
Web 3.0 is a term that refers to the future of the World
Wide Web. In our opinion, that future includes the
"Semantic Web" or web use affected by artificial
intelligence. Sounds kind of like Star Wars®, Alien
and E.T. all wrapped into one big and scary WWW...doesn't
it?! Well, not really of course. Semantic Web in this
case just means that search engines will be able to figure
out what a web page is all about in a different, more
intelligent way. The major idea here is that search
engines will take a more encompassing view at a page and
understand its meaning rather making a determination based
on figuring out which keywords pop up most often. In this
new Web 3.0 scenario, a search engine might find a web page
on "sun tanning in Florida" to also be quite relevant to
"sun tan oil application" and therefore list this example
page in the search engine results pages under both keywords.
What does Web 3.0 mean to you? Basically, when creating
your unique content, keep the semantic web concept in mind
and use synonyms for your target keyword wherever it's
natural. Never stuff keywords in your content, i.e. use a
keyword just to use it and not when it should be used
naturally...and never stuff keyword synonyms either!
5. Internet Marketing and Web 2.0
Web 2.0 is the "Social Web," so naturally, the concept of
social marketing should apply to today's Internet Marketing
strategies.
Social marketing includes posting on social networking,
social news and social bookmarking websites.
You can also think of blogging as part of Web 2.0, and of
course you're covered because you have read Section 2 above.
In conclusion, whether you own your own ecommerce business
and sell your own products, or if you are an affiliate or
super-affiliate, organic search engine marketing must be on
your "actions list." In the long run, outranking your
competitors in the search engine results pages proves to
bring a higher return on investment (ROI) than trying to
out-advertise your competitors in paid search engine
marketing.
You now have the basic know-how to create your organic
search engine marketing strategy.
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Want more visitors to your website? We can help you!
Contact TopLine Media Group today to start driving
unlimited & free targeted traffic using our Organic Search
Engine Marketing service. Plus, get a no-obligation Free
Internet Marketing Consultation at
http://www.TopLineMediaGroup.com .
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