Nowadays it seems like everyone and their brother claims
that they are a niche marketer and it's so obvious to see
that they have absolutely no idea what they are talking
about. Niche marketing is not about marketing popular items
to the general public. That's what the big corporations do
and if you're operating from a small bedroom office in the
corner of your house, guess what? You're not a big
corporation and I'm going to give you a few reasons why you
suck at niche marketing.
Reason #1 - You don't even know what niche marketing means.
That's okay because I'm going to explain it to you so you
will finally know. Niche marketing is this: finding a small
profitable corner of a larger area of a market. So if
you're selling golf products, you're not niche marketing if
you're selling golf clubs. You're niche marketing if you're
selling golf gloves and not just golf gloves themselves,
but certain types of golf gloves that people want to buy on
a regular basis. It could be a certain color golf glove, it
could be a certain size golf glove, or it could even be a
certain brand of golf glove that people want to buy on a
regular basis.
Reason #2 - You have no idea what questions are being asked
in your niche. For some unknown reason you don't read any
blogs pertaining to your market and you don't participate
in any forums or online groups pertaining to your market
either. To be able to effectively market to your niche, you
have to go to where they are and find out what they are
talking about. This includes finding out what questions
they were asking and trying to offer them answers to their
problems. I know, I know. It sounds too simple to be right,
doesn't it?
Reason #3 - You're all flash and no substance. What this
basically means is that you're too obvious about making a
buck that you offer your market no real value. They can see
you coming with your sales pitch from a mile away and start
running like crazy to get away from you and I would too.
You'll find your niche marketing efforts to be one hundred
times more effective when you offer your market valuable
information that addresses and even solves their problems
then just sales pitch after sales pitch. To do anything
else just drives them away from you, leaving your pockets
empty.
I have no doubt in my mind that you feel that you can
really offer your niche something of value, but if you're
doing any of the things I mentioned above, all you're doing
is just hurting yourself. Get back to knowing what your
niche wants, providing them with solutions for their
problems, and delivering quality content about their needs
and you'll start to soar to the top of your market it no
time at all.
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