Keep Visitors on Your Site Longer

Keep Visitors on Your Site Longer
In order to increase sales and the number of subscribers
you get, you want to keep visitors on your site longer.

If people leave too quickly they aren't seeing all that you
have to offer.

Work on keeping people on your site longer and you will
definitely notice an increase in opt-ins and sales.

Some tactics to try:

Link from one page on your site to other relevant pages on
your site. If your site is about a particular theme, it
should be easy to interlink pages that are related to each
other. The more your visitors navigate through your site,
the more engaged they become with your content. Therefore,
your conversion rates should improve.

Write concisely and use formatting to break up your text.
Imagine you are the visitor that just landed on your site.
If the text is long, with no formatting to break it up,
it's too hard to read. Your visitors are likely to leave
your site in search of a site that is easier to read.
Remember that on the web all other sites (your competitors)
are just a click away. Try using formatting to break up
your text, such as bolding key words, using frequent
sub-titles, bullet points and white space between blocks of
text.

Make it easy for people to order or opt-in to your list.
Use calls to action to guide your visitors to take the
action you desire. If they have to hunt for the order
button or the opt-in list, you've lost them. Depending on
the length of the page and the layout you could ask for the
order (with text and order links/buttons) 2 or 3 times (or
more for long pages).

Don't clutter your pages with useless information. Before
you put any content, links, images or videos on your page
ask yourself: 1. Does this enhance the visitors experience
on your site? 2. Does it help you with your objective for
that page (get the sale, get the opt-in etc)?

Determine the objective for the page. You should have a
clear objective for every page - it may be getting the
prospect to call, getting them to opt-in or getting them to
buy. Your most prominent calls to action should guide
people to take this action. You can have a secondary
objective as well, just make sure your primary objective is
what you deal with first.

Whether you are building a new site, or already have one,
keep these items in mind and tweak your site to increase
conversion.

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Jennifer Horowitz is the Director of Marketing for
EcomBuffet.com. Over the past 10 years Jennifer's
expertise in marketing and Search Engine Optimization (SEO)
has helped clients increase revenue. Jennifer is the editor
of the popular Spotlight on Success: SEO and Marketing
newsletter. Follow Jennifer and stay current on SEO,
marketing, social media and more:
http://twitter.com/EcomBuffet