Why You Don't Need to Advertise to Get New Customers

Why You Don't Need to Advertise to Get New Customers
Generally speaking, advertising is one of the least
effective ways to grow your business. Surprised? MBA's
graduates and ad reps will never understand this unless
they were spending their own hard earned cash, which of
course they never have.

So if you shouldn't advertise, how can you generate
customers or sales?

There is seldom any MAGIC BULLET in marketing, rather it's
a series of many automated systems that come together to
produce a steady stream of customers. There you have it
there's the secret right there. Just don't go throwing your
money around and hoping for the best.

You should be using a combination of up to at least ten
other marketing strategies and you must test and measure
each one, continuously.

Wrong Question - Wrong Mindset

A marketing expert in New York back in the 1960's (I can't
remember his name) who said he always got asked the same
question everywhere he went.

The question was "What is the single biggest thing you do
that generates most of your customers". His reply was "I
don't know of any one thing that brings in most of my
customers. I do know however of 48 things I can do, and I
will do, to bring in one customer"

This is brilliant advice. In other words, you should be
using a combination of up to at least ten other marketing
strategies. It might take a bit of work at first but
there's no other way around it. Implement these 11
strategies below into your business, sit back and watch the
sales come in.

Here are some examples of the top 11 marketing strategies:

1. Direct Mail - the most effective strategy when done
properly

2. Well Organised Website -With a clear objective

3. Email Marketing -Becoming more and more difficult

4. Telephone Marketing -Only when following up on leads
generated by other marketing strategies

5. Press Releases -Why spend money on advertising when PR
gives you coverage for free

6. Affiliate Programs -Get others to sell for you by
offering a generous commission

7. Auto-Responders -Not the reply thank you message but a
series of timed messages sent to your list over 6-12 months
or longer

8. Free Reports/Guides - that offer valuable advice and
help people solve problems

9. Magazine/Newspaper Articles - The best form of
advertising.... and it's free!

10. Pay Per Click, PPC - Unlike most other forms of
advertising, PPC is highly targeted and highly effective.
Unfortunately most PPC advertisers don't know how to write
good ads, (you do now) and they waste their leads with a
poorly arranged website which doesn't convert clicks into
leads and therefore customers

11. Sell to Your Existing Customers - The single most
underused resource in any company

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Jimmy Krangol is becoming quite a buzz in the marketing
world. You can sign up to Jimmy's Free 7 day marketing
course "How You Can Make £4,297 Per Day Sitting at Your
Computer In Your Underwear" at
http://www.topsecretmarketing.com/courses