Monday, May 19, 2008

So Many Affiliate Programs! Which One Do I Choose?

So Many Affiliate Programs! Which One Do I Choose?
Ask questions first before you join an affiliate program.
Do a little research about the choices of program that you
intend to join into. Get some answers because they will be
the deciding point of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs
being offered today are absolutely free of charge. So why
settle for those that charge you some dollars before
joining.

When do they issue the commission checks? Every program is
different. Some issue their checks once a month, every
quarter, etc. Select the one that is suited to your payment
time choice. Many affiliate programs are setting a minimum
earned commission amount that an affiliate must meet or
exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number
of hits to a banner or text link it takes to generate a
sale based on all affiliate statistics. This factor is
extremely important because this will tell you how much
traffic you must generate before you can earn a commission
from the sale.

How are referrals from an affiliate's site tracked and for
how long do they remain in the system? You need to be
confident on the program enough to track those people you
refer from your site. This is the only way that you can
credit for a sale. The period of time that those people
stay in the system is also important. This is because some
visitors do not buy initially but may want to return later
to make the purchase. Know if you will still get credit for
the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your
choice of affiliate program should be capable of offering
detailed stats. They should be available online anytime you
decide to check them out. Constantly checking your
individual stats is important to know how many impressions,
hits and sales are already generated from your site.
Impressions are the number of times the banner or text link
was viewed by a visitor of your site. A hit is the one
clicking on the banner or text links.

Does the affiliate program also pay for the hits and
impressions besides the commissions on sales? It is
important that impressions and hits are also paid, as this
will add to the earnings you get from the sales commission.
This is especially important if the program you are in
offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing
business with to know if it is really a solid company. Know
the products they are selling and the average amount they
are achieving. The more you know about the retailer
offering you the affiliate program, the easier it will be
for you to know if that program is really for you and your
site.

Is the affiliate a one tier or two tier program? A single
tier program pays you only for the business you yourself
have generated. A two tier program pays you for the
business, plus it also pays you a commission on the on the
sales generated by any affiliate you sponsor in your
program. Some two-tier programs are even paying small fees
on each new affiliate you sponsor. More like a recruitment
fee.

Lastly, what is the amount of commission paid? 5% - 20% is
the commission paid by most programs. .01% - .05% is the
amount paid for each hit. If you find a program that also
pays for impressions, the amount paid is not much at all.
As you can see from the figures, you will now understand
why the average sales amount and hit to sale ratio is
important.

These are just some of the questions that needed answering
first before you enter into an affiliate program. You
should be familiar with the many important aspects that
your chosen program should have before incorporating them
into your website. Try to ask your affiliate program
choices these questions. These can help you select the
right program for you site from among the many available.


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