You spend months creating a product, designing a website,
and having copy written and tested. You spend countless
hours schmoozing joint venture partners. Then your launch
day comes, you "push the button" and...
The silence from lack of orders is deafening.
What went wrong?
Where are all those customers that you knew your 300 joint
venture partners would send you?
Chances are, 95% of those joint ventures partners didn't
promote, or didn't promote to the extent that you
anticipated.
Let's look briefly at why the sad sequence of events
described above happens all too often. Here are four
common reasons:
1) Your JV Partners Promised To Promote Too Many Products
If you are approaching all of the biggest players in your
niche, and if there are a lot of product launches happening
in your niche, your JV partners may have simply
over-promised.
It's not uncommon for may super-affiliates to be approached
with joint venture offers dozens of times per week. Some
are so bombarded with repeated request from the same people
that they often find it easier to give a "tentative yes."
The problem is that if it's your launch, you may not know
that it's a tentative yes.
The way to avoid this problem is to ask for a definite
commitment. Just be frank and ask your joint venture
partners "if you can depend upon them?"
Another way to avoid this problem is to seek joint venture
partners that aren't bombarded with constant joint venture
requests. There are many times more less-visible potential
joint venture partners who have very responsive lists, than
there are overwhelmed "super affiliates."
A good place to have some of these potential joint venture
partners actually FIND YOU is The International Association
of Joint Venture Brokers. Just get your projects and
launches into their database, and JV partners in your niche
will find you!
2) Your Sign-up Process Is Too Convoluted
It's unbelievable how complex many people make the process
of just registering as a joint venture partner and getting
an affiliate link.
Don't make your potential joint venture partners register
at three different places JUST so that they can help you
with your launch. If you do... they'll say yes initially,
but drop out when they see how many hurdles they have to
jump.
3) You Don't Provide The Right Tools
Most successful affiliate marketers have favorite tools
that they prefer using. For some it's videos, for others
it's rebrandable ebooks, for others it's articles that they
can change the urls in, and for others it's pay-per-clicks.
You absolutely must provide the tools that your affiliates
prefer using. Don't expect them to change how they market
to conform to your launch plans. They usually know from
experience what works best with their customers.
You also need to provide some tools that allow a "soft
sell" rather than high pressure tactics. Some affiliates
will not use high pressure tactics on their subscribers.
For affiliates like that, tools such as rebrandable ebooks
(that actually teach something) which sell your product as
a solution to problems mentioned in the ebook, work MUCH
better. Use rebrander software such as Viral Document
Toolkit to allow your affiliate to rebrand links, and even
text in these ebooks.
4) Your Timing Is Incredibly Poor
If you are in a niche where there are hundreds of new
product launches each month, such as Internet marketing,
then your timing is critical!
If your launch coincides with another MAJOR big ticket
launch, your launch may simply be drowned out by all of the
"noise" made by those promoting the other product. Your
list members may be bombarded by some much email for the
other product that they don't even SEE yours.
To avoid this, you need to consult launch calendars, such
as the one available through The International Association
of Joint Venture Brokers. Savvy product owners make sure
that THEIR product launches, events, and even free
giveaways are in this database.
Those planning product launches who don't want BIG
disappointments consult this database to see what else is
planned for the days, or weeks that they plan to do their
launch.
Consulting a database such as one provided by IAJVB also
uncovers another opportunity. When you see other launches
in your niche, you are also looking at events where you can
piggy-back or dove-tail your launches.
Instead of competing head-to-head with product launches in
your niche, why not contact some of the other product
owners and propose working together. Use their product as
a backend to your product and ask them to do the same.
Maybe ask them to offer your product to their exit traffic
that doesn't convert.
There are dozens of ways that you can work WITH others in
your niche when you know what they have planned, and you'll
get much better results.
Another major thing that you'll accomplish is that you'll
get more affiliate who actually promote your product.
That's because you won't be forcing affiliates to choose
between competing launches... instead you can coordinate
for them to promote both launches... sometimes even with
one email :-)
You put far too much blood, sweat, and tears into your
product launch to allow it to hit a brick wall. Go back and
read the common reason that joint venture partners DON'T
promote launches... even after they've indicated that they
will. Eliminate as many of those reasons from your product
launch sequence as possible.
Doing a successful product launch with dozens, or even
hundreds, of joint venture partners is not rocket science.
However, like any "science" it does involve careful
observation of what is actually happening, and responding
appropriately. Now you know how to respond to the reasons
joint venture partners often don't promote.
----------------------------------------------------
Willie Crawford is founder of The Internet Marketing Inner
Circle, and Executive Directory of The International
Association of Joint Venture Brokers. An accomplished
joint venture broker, and affiliate marketer for over a
decade, Willie shares his experience at:
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