The most important step in making your articles go viral is
your headline. In print a headline can mean the difference
between selling a few hundred copies or a few million
copies. Many people don't realize the importance of the
headline on the Internet. In many ways an online headline
is more important than a headline on a magazine or
newspaper.
More than ever before, a writer only has a few seconds to
grab the attention of their intended audience. Many times
the decision to read an article is based solely on a very
small link from the headline. Many old publishing tricks
like huge screaming headlines are not available on the
Internet.
So the headline is the first step in making your articles
go viral. Researching articles that have gone viral is a
good place to start. Headlines that are benefit-laden or
that offer solutions to problems are generally successful.
Humor is another great way for your material to go viral.
This is probably the most difficult since it is much harder
to convey humor with just the written word. But if you can
achieve it the benefits could last for years. How many
times have you received the same joke or funny story in an
e-mail from a friend? The stories have a tendency to stay
alive and continue to circulate long after they are new.
Even if you don't have a funny bone in your body is
perfectly acceptable to interpret and adapt materially
would find on the Internet for your purposes. Not by
plagiarizing up by adopting viral methods such as the one
detailed below by hotmail.
Bribery is another method and can make all the difference
in making your article go viral. Many articles have gone
viral and received huge amounts of traffic by offering
incentives to the reader for passing the article on. Some
others offer free reports for referring others, if your
offer is good, and the perceived value is high your results
will be good.
Viral marketing on the Internet is a natural because the
very nature of the Internet is viral. The Internet has
attained its huge size and continues to grow because of
viral marketing.
Probably the most famous viral marketing system is that of
hotmail. Hotmail includes a small signature link on every
outgoing e-mail offering a free e-mail account. So every
email became a small free advertisement for hotmail.
Google is another perfect example of what viral marketing
can do. Google hasn't spent a dime and advertising. The
popularity of Google spread strictly by word of mouth and
by providing a great product.
Every promotional article you write and submit has the
potential to go viral. If you're successful in writing an
article that goes viral the traffic to your site will
explode. The key is becoming an expert in implementing
viral techniques in your articles.
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Rob Emmerson is a leading expert in SEO and has written
extensivly on the subject in articles and eBooks. He offers
a free SEO Course at http://www.theseosecretrevealed.com .
in addition he writes a Blog on SEO at
http://www.robemmerson.com
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