What Kind of an Ebook Would You Like to Buy?

What Kind of an Ebook Would You Like to Buy?
You may not think of it that way, but believe it or not, it
matters.

I'll grant that ebook creation isn't rocket science, but
one thing remains true regardless. Your ebook and the
quality of its production will reflect on you. While I'm
not talking about sinking thousands of dollars of artwork
into it, if you don't take the time to do some very basic
things, then what?

What kind of opinion would you have of someone if you
bought their ebook, and it had no formatting? What if it
was written as though they had simply thrown text onto a
page in whatever font happened to be set at the time? What
if there were misspelling everywhere? What if the
information it contained was too generic to be of any use?
You did just pay money for it, and you're probably going to
be irritated and disappointed.

You might or might not return it, but if you're like me,
you'll stick it in the same directory where all of the
other mediocre ebooks go and never look at it again. Then
you'll sigh and forget its seller existed, because they
were just one more drop in the large ocean of mediocrity
swishing around on the Internet. You almost certainly
wouldn't buy anything else from them again, and wouldn't
think much of their upsells or being on their list.

Now, what if the person selling that ebook was you? You
may well be making the very first impression a given
customer has of you with it. You might be selling or
giving away a small one as a loss leader or trust building
tool so you could put someone on your list and sell to them
later. Your back-end product might be expensive, so a lot
of resistance softening work would be in order. In any
case, you need to make a good impression with your ebook
while you have the only chance you'll get at it.

Seriously, given all of this, isn't it worth taking the
extra time to:

- Add an ebook cover?
- Write an extra draft or two, or at the very least, give
it a thorough editing?
- Spell check?
- Make sure there was enough real, specific information to
make buying it worthwhile?

It's more important than you may think. The next customer
who buys your ebook could be the next responsive member of
your list with plenty of disposable income. They could be
the one who tells everyone who reads their blog how
exceptional your information product is. Or, they could be
the person that finds your work so lackluster they tell
everyone they know to avoid it.

So the next time you're making an ebook, answer this
question first: What kind of an ebook would you like to
buy? Your customers are people too, and they don't want
junk either.

----------------------------------------------------
Ryan Ambrose is the author of The Ebook Walkthrough, a
special report about a system for making well-produced
ebooks at http://www.ebookwalkthrough.com