You have to admit, at no time in the past has it been
easier to earn money from writing than it is today...
thanks to the power of the internet!
I'm not talking about being paid to write, which (unless
you're Stephen King or J. K. Rowling) is pretty much
perceived as a minimum pay service. I'm talking about
leveraging your written words to draw readers (like a
magnet) to a website that you own, from where you can
market, sell and resell numerous information products for
profit.
Like everything online, success depends on one thing and
one thing only... volume of traffic (ie: the number of
people who see your site).
It has emerged that one of the most proven and cost
effective traffic generation methods available to website
owners also happens to be the one task that most website
owners try to avoid... that is writing articles.
Yet, writing articles is one of the very best ways to
create a constant flow of targeted traffic to your website.
With a little effort and a sound, repeatable formula, you
can easily write articles that are guaranteed to:
A: Draw traffic to your website
B: Create Ad copy to sell you products
C: Strengthen your presence and credibility on the internet
Using the following techniques can gain the attention of
the search engines and get your products and ideas noticed
by real people at the same time.
There's no mystery about the basic structure for writing
articles. Each one should have a beginning (the lead), a
middle (the content) and an end (the conclusion)... not too
difficult is it?
There is however one added ingredient you need to ensure
that your writing is picked up by the search engines and
subsequently attract a steady flow of traffic. That extra
ingredient is 'Targeted Keywords'.
Please don't be put off by the idea of writing an article
structured around keywords. The process is very straight
forward... you can click on the link in the resource box at
the end of this article to view a short video which
explains the step by step process in more detail.
Once you've done your keyword research and have a final
list of words or phrases you want to use throughout your
piece, do the following:
1. Use your keyword (or keyword phrase) once in the title
2. Use your keyword (or keyword phrase) once in the lead
3. Use your keyword (or keyword phrase) a couple of times
in the first paragraph
4. Use your keyword (or keyword phrase) in a scatter
pattern throughout the content of the piece
5. Use your keyword (or keyword phrase) once in the
conclusion
Using this basic structure (keyword-focussed title, lead,
content and conclusion) will guarantee that your article
gets the attention of search engines and also human readers.
This sure-fire structure is your most effective traffic
generator yet, but wait, there's one more thing! A secret
weapon which almost no one else on the internet is using...
it's your local library.
A visit to your library to find material you can use within
your article structure gives you a massive offline
advantage over just about every other internet marketer or
writer.
You see, if people are writing articles which include the
keywords "japanese garden" for example, and conduct
research purely online, they are highly likely to see other
very similar articles written by people doing exactly the
same research.
Taking your research offline, using books, newspapers and
magazines for your source information, provides a totally
new perspective which is far less likely to be seen in
other online articles, putting you way ahead of the
competition.
Use that research material together with your
keyword-focussed article writing structure to produce
something in the range of 400-600 words and you have your
article.
Now, don't panic, writing 400-600 words is no big deal.
Think of it like this. One double-spaced page with a
one-inch margin all around will hold about 200-250 words.
If you've done your research and taken notes, the chances
are that you have more than enough ideas and information to
fill a minimum of two such pages.
Using the previous example "japanese garden", you could
then title your article "Seven Steps to Japanese Garden
Heaven". Okay, maybe not the sharpest title, but it would
certainly tell human readers (and the search engines) what
your article is about.
Take the research you've done and split it into seven major
benefits for people searching online for information to
help them create their own Japanese Garden.
Your lead might be something like this: "Imagine the calm
and simple serenity you could enjoy strolling through your
very own Japanese Garden..."
Then take each of the seven steps you mentioned in the
title and turn each one into a section for your article. If
you want a short piece, make each section one paragraph
long. If you want something more substantial, make each
section two or three paragraphs long.
When you reach the conclusion do these two things:
1. Sum up your article's lead or title in your final
paragraph (including the keyword or keyword phrase)
2. Quit!
Use this basic structure for writing articles and you'll
find it amazingly easy to create very successful,
keyword-focussed material that will bring visitors flocking
to your website -- even if you don't think of yourself as a
writer!
Find out more about how articles can turbo charge your
website traffic by clicking on the FREE video link in the
resource box below.
----------------------------------------------------
Dave Foster owns and operates the "Solo Profits" blog and
podcast, helping to guide individual entrepreneurs and
home-based business owners to online success. Draw upon the
wealth of solo business information at the "Solo Profits"
blog - Here ==> http://www.soloprofits.com
Discover more about turning your words into traffic right
here: ==> http://www.soloprofits.com/turnwordsvideo.html
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