Sell to One
Make your message personal
Target all your efforts to sell one order to one customer.
Years ago, my Grandfather sold brushes door to door for the
Fuller Brush Company.
His approach to selling was this: I have only one customer.
That customer is the one whose door bell I'm ringing right
now. Everything I know about selling ,I will incorporate in
my approach to doing business with this one customer. This
prospective customer whose bell I'm ringing right now, is
the only person in the world to sell my brushes to. I've
will make this sale.
Now, even though there was a whole neighborhood of possible
clients...a whole town...a whole county and state full of
towns, there was only this prospective customer right now.
This was THE SALE.
Have you ever had the thought that if you could just manage
to get one dollar from a million people, you'd be a
millionaire?
Well yes it's possible to sell to a million people, The
problem is that most people have a tendency to become
numbers oriented and set out to convert the world. As a
result their approach becomes too broad, too generic.
People get the impression that they're being addressed as
just a part of the crowd. When a teacher asks a question of
her "class", no one feels the urge to step out of the
crowd and participate. When she calls on a student by
name,that student is much more compelled to participate.
You must approach this vast internet market by focusing on
one individual at a time. One individual whom you deal with
on a personal basis. One individual whom you approach in a
manner that portrays to him or her that you've put this
product together just for him and him only.
When a prospect reading your sales letter, feels that you
are talking to him alone, that you understand his needs,
and you can are going to help him, you build a relationship
of trust through which you can enter into business.
After you have made the sale, you continue to provide this
one customer with helpful products and services because he
is your only customer.
You treat each of your customers in like manner, even if
there are a thousand.
Thus you develop a loyal customer base and you become
successful.
Remember you'll get thousands of customers...one customer
at a time.
Online marketing is as simple as selling a product to ONE
CUSTOMER.
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Arlin Audrain has written many helpful articles designed to
help new marketers.
you can get help free at http://www.makesyouthewinner.com
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