Using RSS helps to streamline the communication between
publishers and their readers. RSS has had a surge in
popularity, so webmasters have started to experiment using
RSS to deliver their content in new and creative ways.
RSS feeds usually contain a headline and a summary of the
content. The summary of the content contains enough
information get the attention and interest of the reader
without overwhelming them. If the reader wants more
information, they can simply click a link in the feed and
access the website that has all the details.
RSS readers combine the information from multiple feeds.
This makes it easy and convenient for individuals to
quickly browse the information from many sources. Feeds are
generally themed, which allows readers to subscribe to
feeds that interest them.
One of the biggest benefits of RSS, is the ability of
individuals to opt-in only to feeds of interest. This gives
total control of what information is received to the user.
If the quality of a feed goes down, or they simply are no
longer interested, a user could just remove the feed from
the RSS reader. There is no subscribing or un-subscribing
to deal with, when the feed is removed no further
information is received from that feed. An RSS reader also
compiles all the information from multiple sources to one
area. this allows the user to quickly view many content
streams without having to go to multiple locations or
emails.
RSS is a great tool for publishers as well. It frees the
publisher from maintaining lists, worrying about privacy
rules, spam or age guidelines. At the same time it provides
the publisher a vehicle for communication to a highly
targeted audience.
Publishers can use RSS to deliver keyword rich, themed
content. This will help establish trust and build the
publishers reputation with new and established customers.
Here is a sample of what can be delivered with RSS:
Blogs, many blogs utilize a RSS feed. Each blog post is
summarized and broadcast as a feed item. This makes it
easier for interested readers to scan blog posts for
specific items of interest.
Articles, many articles are placed into RSS feeds and sent
to readers informing them of new content. Generally, the
feed consists of the article title and a brief summary or
introduction of the article. RSS users can then decide to
follow the link to the complete article.
Forum Feed, some forums are now allowing users to get new
posts through RSS feed. The feed will usually show the
latest topic of discussion. If users are interested in
posting replies, or reading more, they can simply click to
go directly to the forum discussion. As the forum
discussion continues the RSS feed is updated and readers
see the latest updates on the topic.
Organizations Schedules, many clubs, schools and groups use
RSS to communicate everything from meetings to events that
are coming up. The feed used to publicize these events also
notify the community.
Retail Sale or Special Feed. Both online and traditional
stores have started using RSS feeds to deliver news of
special offers and sales to customers. Some online
marketers have stepped this up by allowing users to
customize a feed with keywords or phrases that they choose.
RSS feeds have been adapted to many industries and the
usefulness of RSS is growing every day. RSS is now being
used to market, promote and communicate to a variety of
audiences. The ease of use and user friendly make up of RSS
has helped many organizations to expand their reach to new
audiences and customers. RSS is fast becoming the
communication vehicle for many businesses and with the
increase of popularity will come ever more creative uses
for this communication vehicle.
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Rob Emmerson is a leading expert in SEO and has written
extensivly on the subject in articles and eBooks. He offers
a free SEO Course at http://www.theseosecretrevealed.com .
in addition he writes a Blog on SEO at
http://www.robemmerson.com
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