This article will show you how to run a simple promotional
marketing campaign that has an unusual side effect; Top
placement on Google for your most important keywords. With
one quick and easy task you can 1.) Get top ranking on
Google, 2.) Build incredible brand or company awareness,
and 3.) Earn an additional passive income while doing it,
if you wish.
The concept is pretty straightforward. You post a piece of
software (along with a simple PAD file) to shareware
download sites like Download.com. They provide inbound
links to your site. Simple right? Definitely! But that's
only part of it. If you know a couple inside tips you can
have the link to your site contain your most important
keywords as anchor text, which will skyrocket ranking on
Google. And you can have your links point to any page you
want using that keyword rich link! By the way, there are
well over 1,000 well known download sites there for the
linking!
Here are the steps to get hundreds of inbound links with
only about an hour's worth of work. It might cost as much
as $75. Or, you can take some more time and do it all for
free. It's your call. Here we go...
Step 1.) Create Your Software
It sounds like a big deal but it's not. You can use the
free version of "Activ eBook Compiler" (available at
eBookCompiler.com) to create information products with the
standalone executable files that software download sites
like to see. This is a great way to get your name out there
and be recognized as an expert in your field. Of course, if
you have $25 (not the hundreds it usually costs) you can
simply rebrand a great piece of software...
I "developed" four software products in about 30 minutes
for just $25 by using the rebrandable software offered by
http://www.IMSoftwareBuzz.com. In short, you pay $25 per
month subscription fee and they send you one new
rebrandable application each month. When you sign up, they
have free bonuses that give you four products immediately
(you could even stop your membership there if you want.)
The rebrandable apps are top quality and in high demand. I
kept my membership and it's proving to be the cheapest
advertising I've ever had.
Important Tip: The links will be the same whether you
charge for your software or give it away for free. So
assign a cost on the app if you'd like and make a nice
passive income as well. Just remember that you cannot use
the free version of the eBook Creator tool if you sell your
product (you can buy it for $49.)
Step 2.) Create Your PAD File
PAD stands for Portable Application Description. It's a
simple XML file that you give to any potential publisher so
they have all of your program's information. But don't
worry. You don't need to know anything about XML. Just use
the free PADManager tool available at
http://padmanager.org/. There's no learning curve, the help
files are great if you get stuck (which I doubt.) Here's
all you really need to know:
a.) When you fill in your company information, use your
most important keyword for the "Company Name" field.
b.) When filling in the "Product Name" or "Software Title"
field (depending on the PAD generator you use), use your
second most important keyword.
c.) When writing the various length descriptions, write
just like you would a Web page description, full of well
placed keywords throughout the text.
Tips A and B above are critical! Using your keyword this
way forces the download sites that use anchor text (most of
them) to make your main keywords your anchor text. Most
will use your company name and some will use the software
name.
Step 3.) Submit Your Software and PAD File
Submitting your PAD file is easy but can be time consuming.
I paid $50 to http://www.softwaresubmit.net to have them do
it for me and it was well worth it. After seeing the
success of my first run I tried the next level for my
second software project, and paid $90. This got my site 277
permanent inbound links over the span of a couple weeks.
You might be able to find an even less expensive service on
Google if you search for "shareware submission service" or
"software submission."
If you decide to manually submit to software directories on
your own, be sure to check the links at SoftwareSubmit.net
for a full list of site names by clicking the "software
directories" link contained in each package description.
Also check out their FAQ and tips pages for good general
information on shareware in general and PAD file creation
and hosting.
Step 4.) Monitor and Expand
Now for the really fun part, monitoring your progress. You
can do this manually by checking each search engine for
your most recent rankings as well as finding and recording
each inbound link. This is extremely important. Do whatever
it takes and spend as much time as you need to. Here's what
you want to do:
a.) Regularly check your rankings on Google, MSN, Yahoo and
AlltheWeb.com at the minimum.
b.) Run full inbound link searches every couple days and
record every link you find. Remember to run searches for
every variation of your domain name (with the "http" and
without; with the "www" and without, etc.)
c.) Perform weekly (or more often) backlink searches and
record the resulting data carefully. Make note of any
changes including the URLs of pages linked from.
Insider Tip: It's worth getting a piece of software to do
this work for you. Many search engine optimization
professionals prefer SEO Elite (http://www.SEOeliteWeb.com)
because it is a "master" linking application that also
checks ranking, builds reports and monitors everything for
you automatically, even when you're working on something
else. It's also one of the most affordable options at $167.
And finally, strike while the iron is hot! Use this
newfound success to help entice others into a reciprocal
linking arrangement. There is no better time to attract new
partners. Many will want to jump on the bandwagon. Use this
opportunity.
SEO Professional Tip: If you get SEO Elite, be sure to use
some of their Advanced Features the SEO professionals use
like finding "authority links." Here's how you do it...
a.) Start a new project. Select project type number 2; "Get
links to your website." And name the project anything you
like.
b.) Click the "Add Websites" button on the right and select
the top option; "Find High Page Rank Websites using a
keyword."
c.) Click "Next" and choose how many sites you want, the
Google Page Ranks, Alexa ranking, etc. Then click "Done"
and watch the results gather up top.
d.) Click any page link above to visit the page in
question. Click the "Email campaign" link in the middle
column to see that SEO Elite has already gathered all the
contact information for you.
e.) Finally, if you decide you want to link with the site,
just click the "Emailer" button on the bottom and enter
your link exchange proposal. Click "Send emails" and you're
done.
That's it! It's that easy. A couple hours with SEO Elite
each month usually gets me at least 150 new high quality
links. Also be sure to try the other "Get links" project
types too (like one way links from directories.)
----------------------------------------------------
Scott Jason has been an SEO professional since 1999.
Working with hundreds of clients he has secured thousands
of top placements on Google, Yahoo, MSN and more. An
accomplished SEO copywriter, he spends most of his time
managing http://www.BestSEOcopywriting.com .
No comments:
Post a Comment