With attrition rates in network marketing (people leaving
your organization) at a staggering 50% within three months
of startup, the network marketing industry is come by day,
leave by night. Why is that? Lack of good leaders? Maybe.
However, this article isn't geared towards that topic.
This article is about how to make your business resistant
to the constant attrition in network marketing. Well, one
of my mentors Mike Dillard coined the term "You Inc." in
his book MLM Traffic Formula.
Actually someone else may have coined it but I heard it
first from him.
Anyways, in today's world of convenience and fast paced
action this couldn't be more important. No matter how good
of a leader you are people will leave your organization,
it's just the nature of the industry.
Things happen, people change and they may leave your
organization or jump at the next hot pre-launch.
That is why it is crucial to create "You Inc." Let me
explain.
Creating "You Inc." is basically all about branding
yourself in this industry and selling yourself not your
company.
In the end people don't buy into the company, the pay plan,
or your stupendous life changing starship product. They buy
YOU, that is it.
Creating "You Inc." really means creating a relationship
with people and having a list. So no matter what happens
tomorrow you will always have your list. Grow this list of
people and build trust. Help your list achieve their goals
and they will be with you forever.
When you create your list, attrition is a thing of the
past. It doesn't matter if your company went out of
business tomorrow because you still have the relationships.
You must solve other peoples problems and give without ever
thinking about getting.
So what is "You Inc." you ask? It is a list of people who
know and trust you because of the value you have given them
over time. What do I mean by value?
Value is teaching people without asking for money in
return, being a mentor with a servant's heart. Once you
have a list of people that trust you it doesn't matter what
happens tomorrow. The equity you have is in yourself.
So build your list and help people without expecting
anything in return. Once you start to truly open your
heart to others is the day success will come your way.
----------------------------------------------------
Westly Lager can show you how to develop a successful
internet business regardless of your prior experience. See
how by checking out his personal website at
http://westlylager.net and
http://myinternetbusinessreview.org
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