Can you get what you want from an audience in seven
seconds? Our dwindling attention spans are creating new
challenges in communication. Traditional marketing efforts
were designed to lure, entertain, inform and persuade the
masses. Today, we strive for the same goals while racing
against our audience's limited time offer of attention.
All-encompassing, inescapable multimedia technology is
turning consumers into an audience of infinite shows. How
will our message stand out from all the others? How can it
compete with the impatience of the consumer's mind?
While consumers are being bombarded by media, use their
distractibility to your advantage. Capture their
concentration and retain it by appealing to a variety of
the senses. Design your message to impress their minds;
attention is limited but memory is not. Harvard Business
Review states, "People remember 20% of what they hear, 30%
of what they see, and 70% of what they hear and see."
Using digital video, information can be brought to life
through stunning audio and visual components. The quality
of our communication and the format in which it is
delivered is more important now than ever before. With an
ineffective strategy and less than striking presentation,
our message can dissolve in or add to the cacophony of
multimedia noise. If produced and delivered with
outstanding quality, your message will captivate and
resonate long after the video has ended.
Resist the temptation to over-embellish your media. Using
every bell and whistle may catch attention, but rarely will
it be retained. Your presentation should master the
complexities of communication while seeming effortlessly
and seamlessly simple.
The multitude of digital media outlets facilitates and
demands a more precise aim in marketing efforts. Through
narrow marketing, the target audience receives a
tailor-made message rather than a one-size-fits-all
generalization. This method is beneficial to your response
rate as well as your budget. Your media will reach the
appropriate audience rather be wasted on disinterested
masses.
Digital media is paradoxical; its wide array of forms must
be applied to selective audiences. Designing a custom
message takes considerable time and dedication, but the
efforts are rewarding. A well-planned, technologically
conscious marketing campaign can make use of multiple
mediums. The most practical, efficient products are
constructed for the less advanced media, allowing the
message to be usable in various forms. Extremely complex
formats do not translate well in simpler mediums.
When planning a video production, aim for the highest
quality and avoid complicated features. A single digital
video with limited graphics and simple set design can be
used for DVDs, podcasts and streaming videos. Media
delivery options are increasing by the second.
The future of digital media seems limitless. Marketing will
take on numerous new faces through steaming video,
podcasts, electronic kiosks, interactive television, video
emails to computers and mobile phones, live webcasts,
online video marketing, web conference via mobile phones,
video business cards, digitized billboards and more. Each
one is a new opportunity to reach an elusive audience in
record time. Is your message ready for the competition?
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Metro Productions is a full-service video and multimedia
production company headquartered in Virginia. Metro
Productions provides clients with the ability to realize
the benefits of high-end visual media products for the
purpose of sales, marketing, recruitment and training.
Delivery mediums for these productions include DVD,
streaming media and broadcast quality High Definition
applications.
http://www.metro-productions.com
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