Let's take a look at how advertising is done for your niche
websites. Many of you who are interested in Internet niche
marketing will focus on creating websites which either
promote products or services which you sell directly or
entice website visitors to click on an advertiser's link.
The former is typically considered a commercial website
while the latter typically refers to a pay per click
website where the website owner profits when the users
click on the advertisers' links. In this article we will
examine both types of websites and will discuss options for
finding advertisers for each type.
Advertising for a Commercial Website
As previously mentioned a commercial website is one in
which the website offers products or services for sale
directly. In this scenario those who operate the website
are generally profiting through the sale of products or
services. However, this is not the only possibility for
revenue. Savvy Internet marketers realize the opportunity
for placing advertising on their website. You, the marketer
may still profit from sales through your website but may
also profit through these advertisements as well.
One obvious possibility for profit is through sale of
advertisement space on the website. In this case the
advertiser may pay you the website owner a monthly fee to
run a particular advertisement for a set period of time.
Here the you website owner collects their fees in exchange
for displaying the advertisement and the profit is not
linked to sales generated for the advertiser.
The key to finding advertisers for a commercial website is
to select another website which complements your products
and services without directly competing for your business.
For example a website which sells surfboards and surfing
lessons may solicit advertisements from companies who sell
bathing suits. This is a symbiotic relationship because the
owner of the surfboard website receives the advertising
dollars and the owner of the bathing suit website receives
the potential for increased website traffic.
When searching for an advertiser it is wise to be prepared
to provide them with useful information. Information which
will be particularly relevant to potential advertisers is
current search engine rankings and recent traffic
statistics. This is important because the advertiser wants
to know the potential for increased traffic to his website.
An advertiser is much more likely to invest in advertising
on a top ranking website with high traffic than on a poor
ranking website with few monthly visitors.
Finding Advertisers for a Pay per Click Website
Generally speaking, pay per click websites are
informational websites which provide content and
information relative to the advertisers on the website in
an attempt to entice visitors to click on the advertiser's
links. Pay per click campaigns may also run on commercial
websites but when this is the case they are considered to
be a secondary form of profit.
Finding advertisers for pay per click websites is often a
simple process. This process is usually simplified by the
fact that the advertiser is not paying the website owner
for just placing the ad on the website. The advertiser pays
the website owner when visitors click through the link to
his website. This lowers the risk for the advertiser by
ensuring he is only paying for visitors who actually enter
his website.
There are many free programs available, where relevant
advertisements are served to websites. Google AdSense is
one example of this type of program. In this program,
websites are evaluated for content and relevant
advertisements are placed on the website each time it is
viewed. Some of these advertisements may pay per impression
meaning the website owner generates revenue each time the
advertisement is displayed but the majority of these
advertisements are pay per click meaning the revenue is
generated when a user clicks on these links.
There are also other programs available which operate
essentially as link exchanges. These programs will require
you to display a certain number of advertisements on your
website in exchange for each website which displays an
advertisement for your website. These programs are very
convenient because you don't have to search for advertisers
but the downside is you may not have much control over the
advertisements which are placed on your website.
----------------------------------------------------
Randy Clark is an internet marketer who uses Niche websites
to sell products and services on the internet. If you found
this article helpful, and would like more information on
Niche websites and Niche Advertising, click on this link to
get Randy's ebook at
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