No matter what business you are in, you absolutely need to
have a capture page. It doesn't matter if you are in the
car business, real estate business or running a home-based
business, a capture page will allow you to make many more
sales than your competition.
The reason behind this concept is fairly simple. In today's
world, people are looking for connections. This is obvious
when you witness some of the "top shows" on TV today:
Survivor, The Apprentice, America's Top Model and American
Idol. The list could go on and on! People want to connect
with others in an intimate way.
It really is no different in the business world. People
want to get to know the person in front of the business.
They want to establish a connection and understand that
they will be working with a real person.
You can accomplish this by placing a capture page
(sometimes known as a landing or splash page) in front of
your business website. Your prospect will first land on
your capture page and have the chance to get to know you
before they are introduced to your business.
In addition, you also have a form that entices the prospect
to submit all of their personal information in exchange for
access to your business site. Obviously, you need to offer
something of value in exchange for their information.
Perhaps you can offer them an e-book or a free
consultation. I often simply "tease" the prospect by
letting them know that once they enter their information,
they will have access to an amazing business opportunity.
You will notice that it is short and enticing. Prospects
are compelled to enter their information to learn more
about my business.
Once they have entered their information, than I am free to
contact them and talk to them personally. That is the
surest way to make the sale. The best part of a capture
page is that most people remember visiting your capture
page and entering their information. When you call them
back, they know who you are and are usually more than happy
to talk with you. It makes that dreaded "cold call" into a
"warm call."
So, make sure to spend some time putting together a capture
page for your business. You will soon find that you will
have quite a few more prospects than ever before. Of
course, more prospects only means more business.
----------------------------------------------------
Jessica Swanson is a successful entrepreneur, marketer and
business coach who generates a high, six-figure income. She
has mentored hundreds of others to achieve the same
results. To learn more about Jessica visit:
http://www.JessicaSwanson.com
No comments:
Post a Comment