Why Shopping Carts Get Abandoned

Why Shopping Carts Get Abandoned
Customers add items to the shopping cart, arrive at the
checkout page, but then do not complete the checkout
process.

Why do so many customers go through the time and trouble to
load up their shopping carts, only to leave without the
merchandise?

There are a variety of reasons. Global Millennia Marketing
conducted a survey of 833 online shoppers to find out how
they use shopping carts on a variety of e-commerce sites.
Their findings offer some key insight. According to the
survey, the top 15 reasons for shopping cart abandonment,
and the percentage of shoppers citing each as a reason,
include:

1. Cost of shipping too high and not shown until checkout
(69%)
2. Changed mind and discarded cart contents (61%)
3. Comparison shopping or browsing (57%)
4. Total cost of items too high (49%)
5. Saving items for later purchase (47%)
6. Checkout process too long (44%)
7. Out of stock products at checkout time (39%)
8. Checkout requires too much personal information (35%)
9. Poor site navigation and long download times (31%)
10.Lack of sufficient product or contact information (31%)
11.Checkout process confusing (27%)
12.Site requires registration before purchase (23%) 13.Site
unclear on delivery times (17%)
14.No order tracking options (16%)
15.No gift certificates (11%)

These are all important factors that should be addressed by
your checkout process and shopping cart design.

But the question remains ' how you can bring someone back
to complete a purchase?

We've identified a powerful technique that can boost sales
by 4% to 12% when applied correctly. Even more important,
it can increase your profits by up to 20%!

Why? Because you have already incurred all of the online
marketing expenses to get these customers to come to your
site. So if you can get more of them to complete their
transactions then your profits will rise significantly.

This tactic works on customers who abandon your cart for
the following reasons:

1. Changed mind and discarded cart contents
2. Comparison shopping or browsing
3. Saving items for later purchase
4. Checkout process too long
5. Out of stock products at checkout time
6. Lack of sufficient product or contact information 7.
Checkout process confusing

The problems mentioned above are primarily faced by
customers who are dedicated to buying your product but
simply cannot understand how to complete the checkout
process OR who are waiting for more information before
finalizing their purchase..

Recapturing these customers can significantly boost your
sales. As in all our tactics, it is important to understand
why the customer behaves the way he does. Consider the
design of your checkout process and understand what
problems and fears your potential customers may have.

By understanding what keeps your customers from buying, you
can work on eliminating these barriers and close more sales.

A friendly and informative email that addresses the
possible fears that you've identified can do the trick to
help you recapture a significant portion of those
potentially lost sales.

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Bjorn Brands is a successful enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com