The content placed on web pages and websites is unlike any
other content in the world. Serving a dual purpose, online
content is there for (1) the visitors to a website to find
the information they were searching for in the first place
and (2) to up the web page or website rankings within the
search engine results. This dual purpose requires a special
style of writing known as Search Engine Optimization or SEO.
SEO, or search engine optimization, is just what it sounds
like. Optimizing the content placed online in order to be
viewed in a friendlier, search engine manner. To better
understand SEO, one must take a closer look at how the
pages of a website are indexed by these search engines.
Web crawlers or robots surf the Internet just as a person
would search. They look for websites that are frequently
updated with new content first and then trickle down
through the Internet reading and indexing the pages of many
websites. When the robot reads a specific page, it checks
all of the words on that page. Focus remains on the
beginning of the page and the end of the page with a quick
skim through the middle portions of the content. What the
robot is looking for is repetition. Repeating words are at
the heart of SEO.
A keyword or a keyphrase that represents the website needs
to be placed repeatedly throughout the websites words,
articles, meta tags and descriptions. These words are the
ones that the robots will pick up on and the basis of SEO.
The more the words are "read" the higher the page will
appear on search engine rankings.
This may seem like a very easy task to accomplish. Why not
just fill an entire page with the same keywords over and
over again. Well, according to most search engine robots,
content with too high a percentage of keywords can be
considered an attempt to manipulate your positioning and
red flagged as SPAM. Not a good thing for the web page or
website. So how much is enough?
Generally speaking, web content needs to have a keyword
density, the number of keywords placed within a written
article or piece of writing, ranging from 2 percent to 5
percent. These keywords need to be placed within the
wording in a natural manner, while maintaining the
informative nature of the article or writing piece.
SEO is an art; there are more rules, tricks and tips to
this art than any other on the Internet. One can be sure
that everyone who knows about SEO tactics and search
engines also know that everyone is trying to optimize their
website, which in turn makes the battle fiercer than ever.
The more pages on your site with a 2 percent to 5 percent
keyword density, the better you will rank with those robots.
Learning how to write SEO content for the web takes time
and practice. In order to speed up the process, there are
many SEO writers available to outsource any and all web
content projects you may have. These outsourced writers are
trained in SEO and can provide that perfect keyword density
every time.
So whether you decide to outsource to optimize your website
or give it a go on your own and learn all about SEO and
search engine rankings, this is definitely a strategy that
is well worth the efforts and/or cost and will reap you
benefits for the duration of your website.
----------------------------------------------------
Andrea Chin surrounds herself with like minded people and
learns from the best. Visit
http://www.TrustMyInterentBiz.com to partner yourself with
a Team that is already achieving the success you desire.
If you found this article helpful, click on over to
http://www.TheBuzzAboutMyBiz.com to read more.
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