Using the right SEO software is one of the most important
things you can do for your website's success but finding it
is not always easy. The products you hear the most about
are often just the most advertised and not necessarily the
best, or at least not the best to fit your particular needs.
For the most part, just about any product can help you in
some way unless it's a real piece of junk. So if you
already have one and are not getting the results you want,
try to spend a little more time with it and make it pay
off. But if you are looking, read on. This article focuses
on three that have helped thousands get the ranking they
need. Even if one is not right for you, you can see what
the top rated tools do.
But before we dive into the tools, let's look at why we
need them. In short; using SEO software is like buying time
and expertise. A good product will save you a great deal of
time and deliver the results of a search engine
optimization expert. If you have a lot of free time to
learn and perform manual SEO, you can save a hundred or so
bucks and do it all without a tool. If you'd like to see
faster results and focus your time in other areas, it's
probably worth the money to buy a good product. Of course
with so many claiming to be the best, the hardest part is
finding the one that will work for you.
Over the past nine years, as an SEO consultant, I've used
over a dozen well known, and not so well known SEO tools.
The results have varied from "Wow!" to "What a waste!"
We'll focus on the "Wows!" three types, one of which is
likely to do what you need; 1.) Jumpstart (for maximum
return with minimum cost), 2.) Site Owner's Best Friend (to
tackle major SEO tasks and more), and 3.) SEO Pro Pick
(what SEO professionals use to get the best possible
results in the least possible time.)
So here they are, arranged by cost starting with the least
expensive...
1.) SEO Equalizer ($77)
Those new to SEO, looking for a jumpstart with SEO software
have found a winner with SEO Equalizer
(http://www.EqualizeSEO.com). It became popular as an SEO
spy tool and soon caught on as a great link building
program and keyword analyzer. It provides an easy 'in' for
anyone wanting to take control of their Web placement
destiny. It's great for anyone who wants to minimize
spending, boost ranking and does not mind waiting a little
longer to see great results (as compared to the Pro Pick,
SEO Elite below.)
Here's what it does best:
A.) Finds your most competitive keywords and phrases
B.) Locates and analyses competitor sites
C.) Builds and helps maintain link partnerships
Quick to learn and easy to use, SEO Equalizer is also one
of the best bargains at $77 for a full license.
2.) Traffic Travis ($99)
This is a one of those hidden gems you dream about finding.
A great app that not a lot of people know about (probably
because the name is not very descriptive.) With a price tag
of about $100, Traffic Travis
(http://www.TrafficTravisSEO.com) is powerful enough for
professionals and easy to use for a website owner, new to
search engine optimization, who just wants results with
very little learning curve.
Traffic Travis is like the "Swiss Army Knife" of SEO
software and has become known as the "Site Owner's Best
Friend." Here's some of what it does...
A.) Finds, sorts and organizes your most important keywords
B.) Shows your site's (and competitors') rankings on major
search engines
C.) Completes full SEO page analysis for any Website, so
you can see what the top ranked pages are doing right fro
'on page optimization' and how you can do even better.
D.) Helps build and manage backlinks (very important for
Google.)
E.) Manages your Google AdWords campaign if you do PPC.
F.) And even builds online survey pages to quickly collect
visitor feedback once they find your site.
It's tough to do an "apples to apples" comparison of this
one with either of the others. It wears a lot of hats that
Website owners can benefit from. Like SEO Equalizer it has
shown me slightly slower results than SEO Elite, but is a
great value.
3.) SEO Elite
My first "Wow!" happened in 2005 with SEO Elite
(http://www.SEOeliteWeb.com). This app was the first truly
affordable piece of SEO software I came across that did all
it promised. At $167 it's about half the price of similar
products but packs a lot more punch. It has three things
that impress me almost as much as the results it gets...
A.) No annual fees (unlike some that charge $100 a year in
"subscription" fees.)
B.) Free upgrades for life (I'm already on my third version
and it just keeps getting better!)
C.) No Questions Asked, 8 Week Guarantee or full refund
That's why I bought it. This is why I kept it...
Google results after the first four weeks:
# 1 Spots = 7
# 2 Spots = 11
# 3 Spots = 16
Links = 409 high quality inbound links obtained (extremely
important to rank well on Google)
That was all in the first month and for just one site. In
the three years since then I have received hundreds of
additional top rankings spanning multiple sites.
Here are some of the things SEO Elite does very well...
A.) Let's you check your site's ranking for unlimited
keywords on the major search engines
B.) Tracks any changes in rank and notifies you
C.) Finds the best possible link partners for your site,
based on Google's standards
D.) Shows which partners are still linking back to you
E.) Performs backlink searches on all major search engines
F.) Analyzes and compares special search commands on Google
G.) Finds exactly which websites your competitors are
advertising on
H.) Helps you eliminate any penalized websites you link to
If you need great SEO software, can invest $167 and don't
mind spending a few hours mastering a new tool, SEO Elite
is worth looking at. It's the most widely used professional
SEO software package for a reason.
Getting the right SEO software can be the best buying
decision you ever make for your website. Enjoy!
----------------------------------------------------
Scott Jason has been an SEO professional since 1999 and has
had the opportunity to see the release of new SEO software
products first hand, often as a Beta tester. The founder of
http://www.BestSEOcopywriting.com , Scott also servers as
the software reviewer on several popular blogs, including
SEOpartner.
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