Everybody knows they should be building a list of targeted,
responsive subscribers, right? Well, if you didn't, now
you do.
But the fact is, building a list is harder than it used to
be. Competition is high, and it seems like everyone is
fighting for your subscriber's attention. What this means
is less people will join your list, less people will open
your emails, less people will read your email and less
people will ACT on your offers. All told, this means less
money in your pocket from your email marketing efforts!
This problem hasn't gone unnoticed. Over the years smart
marketers have been offering free reports, free ebooks,
videos or other ethical "bribes". But in my opinion, there
is no better method for building a targeted, responsive
list than eCourses.
An eCourse is simply a series of emails sent to the
subscriber with the goal of teaching them something of
value. It is the REASON why a visitor to your site gives
you their name and email address. They sign up because
they want to learn something you are teaching.
Here are the 4 reasons I believe eCourses are best:
Ecourses Build A Highly Targeted List. This is not, "Sign
up for my newsletter and I'll send you a bunch of emails
about anything under the sun". There is a very specific
reason for the eCourse. It is going to teach something
about ONE topic. So, when someone subscribes for your
eCourse, it is because they are interested in this topic
and want to learn more from you.
This targeted list is a huge asset to your online business.
You know EXACTLY what the subscriber is interested in.
Therefore, you can design your lessons (and offers) to
fulfill exactly what they want.
Ecourses Have A Higher Open Rate. Remember, there are
other people competing for the attention of your
subscriber. After getting people to sign up for your
ecourse, getting them to open your email is the second big
obstacle you must face. But, since they signed up for your
eCourse, they WANT the information you are providing.
Therefore, they are waiting for your email lessons. When
they receive one, they are much more likely to open it!
More People Will Read Your Ecourse Lessons. Again, your
subscribers asked for this information. They want to learn
from you. They changed from someone looking for
information to someone asking YOU for information. You bet
they are going to read your lessons! While other emails go
unopened and unread, yours is anxiously awaited and read.
Ecourse Convert Better, Making You More Money. Let's not
fool ourselves, you want to help people, but you also want
to make money at the same time. This is why ecourses are
perfect. Since your lessons are getting opened and getting
read... you get a much higher percentage of people who ACT
in response to your lessons. And when they ACT, either by
buying your product or buying an affiliate product, you
make money. A higher conversion rate means more profits
for you!
So, if you want to build a targeted list people who are
anxiously awaiting your emails, open them when they arrive,
read them from top to bottom and ACT on your offer...
eCourses are the way to go. And the great thing is, once
you have one of these list building, profit generating
courses in place, it runs on autopilot. So, you have
plenty of time to create another profitable eCourse!
What's your first ecourse going to be about?
----------------------------------------------------
Edward Lomax is the author of Autopilot Ecourse Cash which
teaches you how to create remote control profit streams
that work to make you money around the clock. For details:
http://www.autopilotecoursecash.com
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