When you're hunting for keyword phrases to use for your web
pages or PPC campaigns, how do you actually know which
phrases are likely to make you a profit?
And even more importantly, how do you actually find them?
First, lets review what might determine the profitability
of a keyword phrase, and then I'll tell you where you can
go to find them quickly...
So what factors should you consider when trying to
determine the profitability of a particular keyword phrase?
- the frequency of which your keyword phrase is searched on
- the number of other web pages competing for your keyword
phrase - how your keyword phrase is written - how much Pay
Per Click advertisers are willing to bid for your keyword
phrase - how closely matched your product is to your
keyword phrase - does your keyword phrase include a product
or brand name within the phrase
These six criteria above will go along way to determining
how profitable a phrase will be for you.
Lets go through each of the criteria in more detail now and
explore further how each actually influences the potential
profitability of your keyword phrase...
1. Keyword Phrase Search Frequency
The higher the frequency that a keyword phrase is searched
on, the higher the probability that it will be profitable
as it will drivee you more traffic.
If your keyword phrase is never typed into a search engine,
it definitely won't bring you any traffic so you won't make
any profit from it!
2. Competition For Your Keyword Phrase Just because a
keyword phrase is heavily searched on doesn't mean it's
going to be profitable for YOU!
There is no point in optimising for traffic from highly
searched on keyword phrases IF there are already thousands
of other sites doing the same ... because you'll struggle
to compete and have little chance of getting to the top of
the rankings.
Therefore, for a keyword to be profitable, it needs to
attract "reasonable" volumes of searches whilst not having
too many web pages to compete with for the top spots ...
otherwise any chance of profitibility will be lost!
3. How The Keyword Phrase Is Structured This is a key
point. When you discover a keyword phrase that gets a lot
of searches and is structured in the format of a
"question", you've potentially found a highly profitable
keyword to exploit.
What do I mean by "structured as a question"?
Well, if you discover a highly searched on keyword phrase
that starts with "why", "how", "where" or "which", you've
discovered an opportunity to provide the searcher with a
"really targeted benefit".
When you see the same question being repeated, you can be
sure there' a lot of people in that niche wanting to know
the same information ... so if you create a product that
provides the answer and market around that keyword phrase
you should see some great results ... keyword phrases that
are centered around a question are your opportunity to give
them something valuable that they want ... it's your foot
in the door!
In particular, I find using keyword phrases that are
"questions" to generate information products to give away
as part of my list building process to be highly effective.
Simply find the answers to the question and put together a
short report to give away is a great list building tool.
4. How Much Google Adwords Advertisers Are Paying For The
Keyword Phrase
If advertisers are prepared to pay a lot to dispaly their
advert against a keyword phrase, it must follow that its a
valuable keyword phrase, and therefore should be profitable
... makes sense does it not? Life really does not need to
be complicated ...
All you need to know is how much advertisers are bidding
for a keyword phrase ... if its a lot and it gets traffic
but isn't too competitive, it should be profitable ... if
your product is closely targeted to it of course.
Knowing how much a keyword phrase is worth in Adwords is
really valuable, it really indicates whether or not there
is likely to be money in the niche or not ... particularly
if you're going to try and make money from Google Adsense
I'll show you a great tool in a moment for finding
information on Adwords bid amounts for keyword phrases.
5. How Well Matched Your Product Is To Your Keyword Phrase
There's no point in identifying a potentially profitable
keyword phrase and then using it to sell a product that
isn't closely matched to it.
It's really important that your product is closely aligned
to the keyword phrase if you're to make money from that
phrase and achieve good conversion rates.
6. Include A Product Name In Your Keyword Phrase
Keyword Phrases that include a specific product name or
brand name are likely to be high converting keywords if
you're going to use them for affiliate marketing, because
people already have been pre-sold on the product as they
know of its existence before they search on it.
For this reason, if you're affiliate marketing, include
some keyword phrases that centre around the product or
brand name.
So there you have it, you now know how to identify
profitable keyword phrases using the six criteria above to
analyse their potentially profitability.
I promised to tell you where you could find all of the
information you need to analyse your keywords in one single
place ... well if you click on the link below I will!
----------------------------------------------------
Richard Taylor, the author, has made thousands of dollars
in the last year as an online marketer. He uses one
powerful tool in particular for all of his keyword
research, research that has been at the heart of his
earnings. Visit his site to discover which incredible
keyword tool he uses.
http://www.essentialseotools.com
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